Mumbai: In India, the splendour of precious jewellery has been revered across cultures and generations, and this Independence Day, Bharat’s jewellery savings app Plus has announced the launch of a visionary campaign, “Making Charges Se Aazadi,” to help Indians plan their jewellery purchases better. Launched for Indian homemakers, the Plus app allows users to beat the making charges on their favourite piece of jewellery, this festive season.
In the second largest consumer market for gold and jewellery, approximately 300 million people buy gold and jewellery every year. Numerous jewellery retailers have a pre-purchase plan ongoing, and an estimated 25 per cent of the sales occur via such saving schemes, which are offline and a hassle to manage. Starting on 15 August, Plus’ campaign “Making Charges Se Aazadi” comes live, bringing a unique and disruptive offering for consumers across India. Users of Plus’ app get an assured, compelling 10 per cent Internal Rate of Return (IRR), which surpasses the returns typically offered by bank fixed deposits. The 10 per cent IRR is backed by RBI-approved P2P Asset, and users also enjoy a wide range of discounts from the top jewellers across the country.
Plus co-founder Veer Mishra said, “Today, we proudly unveil “Making Charges Se Aazadi,” a transformative journey towards realising the dream of gilded elegance. Making charges have for long taken away from the idea of investment in gold and jewellery, but at Plus, we understand the importance and value of the hard-earned money people want to invest to buy gold and jewellery. On our app, customers get an attractive 10% IRR to beat the huge making charges, and get access to a wide variety of offers and discounts from the leading jewellers across India. Plus invites customers to embark on a path where every saving is a step closer to embracing the opulence that adorns every cherished moment, ensuring that financial ambitions are not only realised but exceeded.”
Starting from as low as Rs 1000, users on Plus enjoy the benefits of growing their savings with a lucrative 10 per cent IRR, and their savings remain highly liquid with the freedom to withdraw at any time of their choosing. With a simple and easy-to-use interface, the Plus app lets users discover jewellers and offers around them, and also book visits. Plus has exclusive partnerships with 100s of jewellers from across the country, and users can utilise their savings balance to make purchases at any store in India, along with the ability to buy gold coins and bars at very competitive prices, this festive season.
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