MAM
Vamsi Murthy joins Netflix India to script next chapter in marketing
MUMBAI: He’s helped Indians travel smarter, shop sharper, and stream bigger and now he’s ready to binge on his boldest role yet. Marketing veteran Vamsi Murthy has joined Netflix India as senior director and head of marketing, where he will lead the platform’s creative and brand strategy across one of the streaming giant’s fastest-growing markets.
Murthy, who comes with nearly two decades of experience shaping marquee Indian consumer brands, will oversee Netflix’s marketing charter in India blending data, storytelling, and culture to fuel the streamer’s next phase of local growth. “Here’s to stories that connect, entertain, and inspire, the Netflix way,” Murthy shared while announcing his move.
Before joining Netflix, Murthy led marketing at Disney+ Hotstar, where he redefined entertainment marketing for the OTT era. His three-year stint saw him spearhead full-funnel campaigns that drove both brand love and subscriptions, revamping Hotstar’s marketing playbook across fiction, non-fiction, and sports. Under his watch, the platform’s ROI and customer acquisition costs improved significantly, while its sporting campaigns, especially for the ICC Cricket World Cup 2024 cemented Hotstar’s status as India’s home of cricket.
Murthy was also the creative force behind several Hotstar Originals, including Aarya, Special Ops, Criminal Justice, Koffee with Karan, and Taaza Khabar campaigns that struck a rare balance between critical acclaim and cultural buzz. His efforts earned recognition at Promax Asia, Kyoorius, and the Indian Telly Streaming Awards, positioning him among India’s most innovative entertainment marketers.
Before his Hotstar innings, Murthy helmed marketing at Bookmyshow, leading the brand through the pandemic by reviving its cinema ticketing business and driving live events into the spotlight. He also served as vice president for marketing at Zee5, where he led audience growth for its AVOD content vertical.
At Myntra, Murthy’s five-year journey saw him shape the brand’s voice at the intersection of fashion and technology. As director of brand marketing, he crafted consumer outreach and visual identity strategies that helped Myntra emerge as a style-first lifestyle destination.
Murthy’s marketing roots trace back to Makemytrip, where he spent over four years defining the travel brand’s communication strategy, social storytelling, and identity. His early career at Reliance Communications and Radio Mirchi gave him the foundation to navigate both the creative and commercial sides of India’s fast-evolving consumer market.
Across roles, Murthy has built a reputation for blending insight-driven storytelling with measurable business impact, a mix tailor-made for Netflix’s content-driven universe.
With his move, Netflix gains a marketer fluent in India’s language of entertainment, someone who’s helped build fandoms from cricket to couture and now steps onto the country’s biggest streaming stage.
For Murthy, the reel has come full circle from crafting campaigns about what Indians love to watch, to shaping how India watches itself on screen.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
MAM
Meta appoints Anuvrat Rao as APAC head of commerce partnerships
At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.
Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.
Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
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