MAM

Realme Announces C85 Pro: Designed for Next-Gen Smartphone Users

Published

3 months ago

November 19, 2025

Pune: The realme C85 Pro is the latest addition to the realme phone portfolio, offering a compelling blend of performance, battery life, and display quality in a sleek and durable design. With a massive battery, vibrant AMOLED screen, and a capable camera setup, the C85 Pro is engineered to meet the everyday needs of modern users while delivering exceptional value.

Purchasing the realme C85 Pro is now more convenient than ever. Thanks to Bajaj Finserv Easy EMIs, you can own this feature-rich smartphone without paying the full amount upfront. With flexible repayment options, zero down payment on select models, and quick approvals, upgrading to the latest realme phones is now simple and stress-free.

Why the realme C85 Pro deserves your attention

The C85 Pro represents a significant leap forward in the mid-range smartphone segment. It combines thoughtful hardware choices with refined software to deliver a smooth and reliable user experience. From its expansive AMOLED display to its long-lasting battery and efficient processor, the realme C85 Pro is designed to handle everything from entertainment to productivity with ease.

Here’s a detailed look at why the handset stands out among realme phones and is sure to climb the sales charts once it is available for purchase in India:

Immersive AMOLED display

The display on the device is crafted to deliver vivid colours, sharp details, and fluid motion. Whether you’re streaming content, browsing social media, or gaming, the screen ensures an engaging visual experience.

● 6.8-inch AMOLED panel
● Resolution: 1080 x 2344 pixels
● Adaptive refresh rate: 60Hz to 120Hz
● Peak brightness: 4,000 nits
● Tempered glass protection
● DCI-P3 colour gamut and Always-On Display

The high screen-to-body ratio and slim bezels make the realme C85 Pro ideal for immersive viewing, while its adaptive refresh rate balances performance and power efficiency.

Reliable performance with Snapdragon 685 SoC

Under the hood, the C85 Pro is powered by the Qualcomm Snapdragon 685 chipset, ensuring smooth multitasking and responsive performance. Whether you’re switching between apps or playing games, the device handles tasks effortlessly.

● Qualcomm Snapdragon 685 SoC
● Octa-core CPU (4x 2.8 GHz Cortex-A73 + 4x 1.9 GHz Cortex-A53)
● Adreno 610 GPU
● Up to 24GB Dynamic RAM
● Up to 256GB internal storage
● Runs on Android 15 with realme UI 6

The software experience is clean and intuitive, with realme UI 6 offering customisation options and smart features that enhance usability across all realme phones.

Capable camera system

The realme C85 Pro is equipped with a versatile camera setup that captures crisp and detailed images in various lighting conditions. Whether you’re snapping portraits or recording videos, the camera delivers consistent results.

● Rear camera: 50MP primary sensor
● Front camera: 8MP selfie shooter
● Video recording (rear): 1080p at 30fps
● AI enhancements for scene detection and portrait mode

The camera app includes features like portrait, panorama, and night mode, making theC85 Pro a reliable companion for casual photography and social media content creation.

Massive battery and fast charging support

One of the standout features of the realme C85 Pro is its enormous battery capacity. Designed for users who are always on the move, the phone offers extended usage without frequent recharging.

● 7,000 mAh Titan battery
● 45 W wired fast charging
● OTG reverse charging support
● Estimated battery life: 2+ days on moderate use

Smart power management ensures that the handset remains efficient, even during heavy usage, making it one of the most dependable realme phones in terms of battery endurance.

Security and connectivity

The C85 Pro includes essential security features and modern connectivity standards to keep you protected and always connected.

● Dual SIM support
● Wi-Fi 5 and Bluetooth 5.0
● USB Type-C port
● GPS, GLONASS, BeiDou, Galileo support

These features ensure that the realme C85 Pro keeps up with your lifestyle, whether you’re working remotely, travelling, or staying connected with loved ones.

Pricing and availability

The C85 Pro is positioned as a value-packed mid-range smartphone, offering premium features at an accessible price point. It is available in two storage variants and comes in stylish colour options.

● 8GB RAM + 128GB Storage: Rs. 22,100*
● 8GB RAM + 256GB Storage: Rs. 24,100*
● Available colours: Parrot Purple, Peacock Green

Disclaimer: Prices are subject to change. Please visit a Bajaj Finserv partner store for the latest pricing and offers once the device is available for purchase.
To plan your purchase wisely, use the Maha Bachat Savings Calculator to explore EMI options, down payments, and total savings. This tool helps you make informed decisions while buying big-ticket items.

Why buy from Bajaj Finserv partner stores

You can visit any of the 1.5 lakh+ Bajaj Finserv partner stores located across 4,000+ cities in India. Thus, purchasing the realme C85 Pro is both convenient and affordable.

● Easy EMIs: Break the cost into manageable monthly payments
● Zero down payment: Available on select realme phones
● Maha Bachat Savings Calculator: Maximise your savings with combined offers
● Flexible tenures: Choose from 3 to 60 months to repay the amount
● Quick approval: Minimal paperwork and instant loan approval

These benefits make Bajaj Finserv partner stores the ideal destination for buying the latest realme phones, including the feature-rich realme C85 Pro.

Bajaj Finance Limited

Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB+/Positive and a short-term rating of B by S&P Global ratings.

To know more, visit www.bajajfinserv.in.

Related Topics:Realme realme phone Smartphone

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MAM

Nielsen launches co-viewing pilot to sharpen TV measurement

Super Bowl pilot to refine how shared TV audiences are counted

Published

5 hours ago

February 4, 2026

indiantelevision.com Team

MUMBAI: Nielsen is taking a fresh stab at one of television’s oldest blind spots: how many people are actually watching the same screen. The audience-measurement giant on February 4 unveiled a co-viewing pilot that uses wearable devices to better capture shared viewing, starting with America’s biggest broadcast stage.

The trial begins with Super Bowl LX on NBC on February 8, 2026, before extending to other high-profile live sports and entertainment events in the first half of the year. The goal is simple but commercially potent: count viewers more accurately, especially during live spectacles that pull families and friends to one screen.

The new approach leans on Nielsen’s proprietary wearable meters, wrist-worn devices that resemble smartwatches. These passively capture audio signatures from TV content, logging exposure to shows, films and live events without requiring viewers to sign in or self-report. In theory, fewer clicks, fewer lapses, better data.

Karthik Rao, Nielsen’s ceo, cast the move as part of a broader measurement push. He said the company’s task is to keep pushing accuracy as clients invest heavily in live programming that draws mass audiences. The co-viewing pilot, he added, builds on upgrades such as Big Data + Panel measurement, out-of-home expansion, live-streaming metrics and wearable-based tracking.

Co-viewing is not new territory for Nielsen, which has long tried to estimate how many people sit before a single set. What is new is the heavier integration of wearables and passive detection to reduce reliance on active inputs from panel homes.

For now, the pilot comes with caveats. Co-viewing estimates from the trial will not be folded into Nielsen’s Big Data + Panel ratings, which remain the industry’s trading currency. Instead, pilot findings will be shared with clients a few weeks after final Big Data + Panel ratings are delivered. Clients may disclose those findings publicly.

More impact data will follow later this year. Full integration into Nielsen’s marketing-intelligence suite is slated as a longer-term play, with a target of bringing co-viewing into currency measurement for the 2026–2027 season. This is only phase one, with further co-viewing enhancements planned beyond 2026 and additional timelines to be announced.

The push fits a wider pattern. Nielsen has in recent years expanded big-data integration, adopted first-party data for live-streaming measurement and broadened out-of-home tracking. It also positions itself as the reference point for streaming metrics through products such as The Gauge and the Nielsen Streaming Top 10.

In a market where billions of ad dollars hinge on decimal points, counting who is in the room matters. If Nielsen can pin down shared viewing, the humble sofa could become prime measurement real estate. The race to count every eyeball just found a new wrist to watch.

Brands

Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

Published

4 days ago

January 31, 2026

indiantelevision.com Team

Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

MAM

Meta appoints Anuvrat Rao as APAC head of commerce partnerships

Published

4 days ago

January 31, 2026

indiantelevision.com Team

SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across Facebook, Instagram and WhatsApp from Singapore. The former Google executive, known for launching Google Assistant, PWAs, AMP and Firebase across Asia-Pacific, steps into the role after a high-growth stint as chief business officer at Locofy.ai.

At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.

Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.

Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.