Brands
Nykaa Pink Friday returns with mega beauty bonanza
MUMBAI: If retail therapy had a festival, Nykaa just lit the fireworks. The Pink Friday Sale is back, bigger, brighter and bold enough to make your wallet nervous. Started on 21 November at 4 pm, India’s biggest beauty event unleashed up to 60 per cent off across skincare, makeup and hair care, with more than 1,800 brands rolling out deals that verge on unbelievable.
From cult favourites like Lakmé, L’Oréal and Maybelline offering up to 50 per cent off to Cetaphil, Plum and Cerave dropping first time specials, the classics are well covered. Shoppers can also scoop up freebies on qualifying orders, with everything from minis to full size gifts tucked into pink carts.
The luxury lane is equally dazzling. M.A.C is serving 30 per cent off with B2G1 flash deals, Charlotte Tilbury is slicing prices on favourites, and brands like NARS, Estée Lauder, Lancôme, Clinique and Bobbi Brown are rolling out double digit savings along with generous extras. For fragrance and skincare lovers, the sale feels like a December stocking in November.
And because Nykaa loves surprises, the freebies are stacked high. Kay Beauty, Nykaa Cosmetics, Lakmé, Cetaphil, Dot & Key and more are packing in gifts, making every purchase feel like unwrapping a little celebration. Top spenders may even walk away with bumper surprises.
The giveaways go fully turbo this year. On Instagram, shoppers stand a chance to win everything from Dyson hampers to Disneyland trips, with a jaw dropping 100 free lipsticks each for ten top shoppers. Golden tickets offering luxe fragrance minis or Charlotte Tilbury’s pillow talk range add a golden sheen to the fun.
Haircare fans have their moment too. Agaro leads with a massive 70 per cent off, while Alan Truman, Ikonic and Winston offer 30 to 50 per cent off. Salon favourites Wella, L’Oréal Professionnel, Matrix and Kérastase join in with 25 to 40 per cent savings plus minis. Everyday staples like Dove and TRESemmé hit up to 60 per cent off.
Nykaa Play, the in app interactive channel, turns shopping into entertainment with live sessions, celebrity creators, exclusive coupons and instant wins. Beauty with benefits never looked so lively.
Fashion lovers get their own runway rush. Nykaa Fashion is dropping up to 80 per cent off across western wear, Indian wear, menswear, kidswear, home décor and more. Big names like H&M, Cider, Libas, Biba, RSVP, Forever New, Puma, Adidas, Crocs and New Balance are offering deals that feel like they missed a decimal. From festive glam to cool streetwear, the discounts run deep.
Accessories sparkle with up to 75 per cent off from Aldo, Miraggio, Guess, John Jacobs and Zaveri Pearls, while home brands like Mason Home and D’Decor offer Pinterest friendly prices. Kids’ fashion brands round it off with “too cute to miss” steals.
Ten days, thousands of deals and one iconic celebration of all things beauty and style. The Nykaa Pink Friday Sale has officially opened its doors, and this year’s haul promises to be the biggest yet.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
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