MAM
Caught in the act Mumbai billboard snaps shut on child abuse offenders
MUMBAI: Mumbai commuters got more than just traffic for company this week, they got a stark reminder that the law is watching. In a city where billboards usually sell dreams, one hoarding on the Santacruz–Chembur Link Road (SCLR) has delivered a jolt of reality with a message that lands like a warning shot: “Kisi bhi bacche ko galat tareeke se chhua toh #POCSOPakadLega.”
At a time when conversations around child safety desperately need amplification, Laqshya Media Group, in collaboration with child protection non-profit Arpan, has transformed one of Mumbai’s busiest corridors into a bold stage for social accountability. As part of Child Safety Week and Arpan’s seventh-edition campaign under the banner #POCSOPakadLega, the agencies installed a giant handcuff-themed billboard not a visual gimmick, but a towering symbol of the consequences awaiting child sexual abuse offenders.
The location was chosen with precision. SCLR connects the Western and Eastern Express Highways and registers over one lakh impressions daily, making it one of the city’s most strategic stretches for mass visibility and long dwell time. For thousands of passing motorists, the message becomes unmissable, urgent, and impossible to scroll past.
The installation itself is a feat of fabrication: an oversized, movable handcuff motif engineered to sit securely on the roadside without obstructing traffic. Behind the scenes, it required weeks of structural planning, permissions, and safety checks all to ensure that the campaign brought maximum impact with zero disruption.
Adding emotional heft to the visual was the presence of Vidya Balan, one of India’s most acclaimed actors and Arpan’s Goodwill Ambassador whose image featured across hoardings and digital collateral, lending credibility and gravitas to the cause.
“At a time when posters aren’t enough, we wanted a real-world activation,” said Laqshya Media Group director & CEO Atul Shrivastava. “By turning SCLR into a platform for #POCSOPakadLega, we aimed to make every commuter a witness to this message. Child safety is everyone’s responsibility and offenders will face the law.”
For Arpan, the campaign is part of a long-running effort to dismantle silence around child sexual abuse and bring conversations into public spaces. “Now in its 7th year, Child Safety Week continues to break taboo and encourage communities to speak out,” said Arpan founder & CEO Pooja Taparia. “With its impactful OOH presence, the campaign reached the masses exactly as we intended. Laqshya’s partnership has been crucial in amplifying that reach.”
Laqshya Media Group’s execution underscores a growing trend in out-of-home advertising: turning city infrastructure into vessels of social messaging. Instead of passive visuals, the handcuff activation converts public space into public responsibility, a reminder that awareness isn’t just seen; it is felt.
As the campaign’s BTS video continues to circulate online, the installation stands guard over SCLR, delivering its message repeatedly, relentlessly, and with the full force of the law behind it.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
MAM
Meta appoints Anuvrat Rao as APAC head of commerce partnerships
At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.
Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.
Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
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