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Amar Kondekar powers brand growth at Jio Creative Labs

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MUMBAI: Amar Kondekar has quietly but decisively put his stamp on Jio Creative Labs. One year into his role as head of brand services and business growth, he has emerged as a steady force behind the company’s growing reputation as a modern creative powerhouse built for scale, speed and consistency.

Over the past 12 months, Kondekar has focused on something often overlooked in creative businesses: systems. His work centres on aligning creativity, content, production and delivery into integrated frameworks that can move fast without losing soul. The result is a smoother engine powering an increasingly complex brand and content ecosystem.

At Jio Creative Labs, Kondekar has overseen a wide mix of mandates, from Reliance Consumer Products to cultural platforms such as Nmacc, alongside global and domestic brands including Invisalign, Muthoot Finance and Radio City. His remit also spans key government initiatives. In total, he manages work across more than 40 categories, covering everything from FMCG and fashion to healthcare, financial services and public-sector communication.

A defining feature of his leadership has been the thoughtful integration of AI into creative and operational workflows. From planning and execution to quality control and optimisation, these AI-led systems are designed not to replace creativity, but to sharpen it. The aim is simple: better efficiency, stronger predictability and performance at scale, without dulling human imagination.

Before joining Jio Creative Labs, Kondekar was closely associated with content-led marketing production at Netflix. There, he contributed to campaigns for global hits such as Stranger Things, Money Heist and Extraction, as well as Indian originals including Heeramandi and The Great Indian Kapil Sharma Show. His focus was on building storytelling frameworks that connected culture, fandom and audience growth.

Earlier in his career, he led integrated brand mandates across sectors, working with brands such as JSW Steel, Hershey’s, Park Avenue, Everyuth and Bajaj Electricals. These experiences helped shape his grounding in mass-scale brand strategy and execution.

Beyond boardrooms and brand plans, Kondekar is deeply invested in people. He mentors interns, is involved in building Sole, a School of Learning and Experience, and brings his credentials as a certified NLP executive coach, yoga instructor and triathlete into a leadership style rooted in balance and performance.

As Jio Creative Labs continues to evolve at the crossroads of creativity, content, AI and commerce, Kondekar’s approach stands out for its long view. Less flash, more foundation and a belief that the best ideas travel further when backed by the right systems.
 

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Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Brnd.me enters Europe as haircare brands power global expansion

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Bengaluru:  Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

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TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.

 

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