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Mumbai’s iconic 97-year-old Parle-G factory gets clearance for commercial redevelopment

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MUMBAI: Mumbai’s industrial past is being dismantled brick by brick—and replaced with glass, steel and balance sheets.

The iconic Parle-G biscuit factory in Vile Parle East, where India’s best-known FMCG brand was born, has received clearance for redevelopment into a large commercial complex, marking another milestone in the city’s relentless conversion of legacy industrial land into real estate gold.

The redevelopment plans were first submitted to the Municipal Corporation of Greater Mumbai in mid-2025, followed by applications for environmental approvals, according to a Hindustan Times report.

The Parle Products land parcel spans 5.44 hectares (13.45 acres) and will be redeveloped with a total built-up area of 1,90,360.52 sq m. Of this, 1,21,698.09 sq m falls under Floor Space Index (FSI), while 68,662.43 sq m is classified as non-FSI construction. The estimated project cost stands at Rs 3,961.39 crore.

The proposed commercial project will comprise four buildings, each with two basement levels. The A-wing of the first three buildings will rise to six floors. In Building 1, the B-wing will include retail and office spaces on the first, seventh and eighth floors, while floors two to six are designated for parking. The complex is expected to house retail outlets, restaurants and food courts.

The Parle redevelopment is the latest chapter in Mumbai’s sweeping reinvention of its industrial landscape. From shuttered textile mills in Central Mumbai to former factories in the suburbs, land that once powered Bombay’s manufacturing economy is now being monetised to fuel a services-led future.

The transformation began in the 1990s with the decline of the textile industry and accelerated after changes in development control regulations unlocked vast mill lands in areas such as Lower Parel, Worli, Mahalaxmi and Prabhadevi. Landmark redevelopments at Phoenix Mills, Kamala Mills, Bombay Dyeing Mills and others reshaped the city’s skyline, blending luxury housing, offices, malls and hotels. High Street Phoenix emerged as a template for mixed-use urban regeneration.

The shift has since spread beyond textiles. Across Andheri, Kurla, Goregaon and Mulund, old biscuit factories, engineering units and warehouses have been converted into IT parks, co-working hubs and residential projects, mirroring Mumbai’s broader move away from manufacturing.

More land is waiting in the wings. Railway land, Mumbai Port Trust parcels along the eastern waterfront, and salt pan tracts in the suburbs are expected to unlock the next wave of large-scale redevelopment over the coming decade.

As infrastructure improves in satellite cities around Mumbai, industries are steadily moving out, freeing up prime urban land for redevelopment. The logic is simple: cheaper land outside, richer returns inside.

Mumbai, it seems, is no longer baking biscuits. It is baking balance sheets—and the oven is still hot.

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Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Brnd.me enters Europe as haircare brands power global expansion

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Bengaluru:  Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

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TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.

 

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