Brands

Varun Dhawan & Kriti Sanon front Fossil’s Fall 2023 collection campaign

Published

2 years ago

September 16, 2023

Mumbai: Fossil unveils its new global campaign ‘Made For This’ to the Indian market, with brand ambassadors Varun Dhawan & Kriti Sanon as the face of its revamped collection of timepieces, leather goods, and jewellery

FOSSIL is excited to announce the launch of their latest campaign, Made For This. Alongside the campaign unveils, the brand reveals a complete overhaul of its creative expression across all touchpoints, inclusive of a modernized brand image and premium product assortment.

“Made For This is the culmination of extensive efforts across all areas of our business, in all regions, with both internal and external partners. We dug deep into Fossil’s nearly 40-year heritage and explored not only the role Fossil has played in so many lives for so long but also how the next generation of consumers is connecting most deeply with brands. The result of this work is our multi-year strategy that will bring our beloved heritage brand into its next era and to a new audience,” says Lisa Pillette, Chief Marketing Officer at Fossil Group. “A core element to this journey is a shared value between Fossil and our consumers: the ownership of one’s time. They’re incredibly thoughtful that time is spent with purpose, intentionality and community. Each way in which Fossil is a part of someone’s life—crafting leather goods that get better with age, the intention behind a watch’s intricate details, the methods in which we connect with our audience—is similarly defined by the time and care taken to create lasting products to be alongside them.”

The holistic brand work also extends into the product, including the identification of refreshed signature design elements, premiumization of materials and a refined design vision with the establishment of iconic platforms across categories—elevating the line to coincide with the revitalised brand ethos.

“As people experience moments, big and small, we want Fossil to be present and an important companion on their journey,” said Melissa Lowenkron, chief brand officer. “Fossil has a rich history built on innovation and craftsmanship. Our brand strategy focuses on product elevation across watches, leather goods and jewellery. This includes deliberate attention to design, incorporation of premium materials and establishing identifiable signature design elements across categories.

The Crest

Fossil is known for its original graphics. It has created thousands of illustrations over its nearly 40-year history that have shown up across every aspect of the brand—from tins to advertisements to the products themselves. The Fossil Crest is a special icon that has been used since the beginning—and one that kept coming back throughout the decades. Like all crests, its design carries a piece of the Fossil legacy. Look for it across the collections—a defining Fossil design element bridging the past to the future.

Legacy Charm

Fossil has always celebrated individuality and creativity. The new Legacy Charm is made to be personalised with your favourite letters or initials. With a nod to Fossil’s watchmaking heritage, this engravable charm is inspired by classic pocket watches. It rotates to evoke a globe, an important icon throughout Fossil’s history and a reminder of all the places you’ll go. The Legacy Charm tells Fossil’s story-now let it tell yours.

Signature Knurling

A defining texture of Fossil watches through the decades—knurling is inspired by American innovation. This diamond-etched texture was created for functional purposes, to make metal tools easier to handle and work with. Fossil used its Signature Knurling to add grip to its watch crowns since the beginning, but today you can find this distinctive texture across all of the brand’s accessories, from watches to leather goods.

Heritage D-Link’s

Timeless design that ingeniously blends form and function has always inspired Fossil creations. The d-link is just this kind of design—it’s as stylish as it is functional. To make it their own, Fossil softened its aesthetic, paired it with its signature materials and featured it as an iconic design element across their watch, jewellery and bag collections. Whether it links a watch strap to its case or forms a sculptural chain to wear— the Fossil Heritage D-Link connects design heritage to modern style.

“It’s an absolute delight for me to collaborate with Fossil as we celebrate the enduring legacy and rich heritage of this iconic brand through its new Made For This Global campaign. Thoughtful design and innovation are the foundation of Fossil timepieces, and this shines brilliantly in the Fall 2023 collection. It seamlessly blends Fossil’s tradition of exceptional craftsmanship with contemporary styles. Whether it’s a significant life event or a casual day, I rely on Fossil timepieces to elevate my look and express my style.” said Fossil India brand ambassador Varun Dhawan

Timepieces

Timepieces

An instant classic, Carraway is thoughtfully designed down to every last detail. With a two-layered dial in navy or gold tones, curved-for-your-wrist case and bracelet options of two-tone or gold-tone stainless steel 7-link bracelet, or leather strap with soft nubuck lining, it’s as timeless as it is comfortable.

Fossil

This 45mm Machine features a grey brushed sunray dial, automatic movement and a brown LiteHide leather strap.

Fossil

Our most innovative dive-style watch is tested to 100 meters of water resistance and tracks multiple time zones*. The Fossil Blue GMT also features a rotating 24-hr. bezel, bold oversized crown and lume indices for easy readability. Made for any adventure.

Purposeful design details define our time-honoured watch collection, Fossil Blue Dive. This dive-style timepiece is expertly crafted with a three-link stainless steel bracelet, geometric indices and a unidirectional rotating top ring. Tested to 100 meters of water resistance*.

“The Made For This campaign beautifully commemorates Fossil’s incredible journey, connecting its timeless history to its exciting future plans. The Fall 2023 collection is a testament to this vision, exploring classic and vintage elements to create fresh and modern designs. With a diverse range of choices, the collection allows me to showcase different facets of my personal style. I’m truly thrilled to be part of this remarkable campaign and can’t wait to share it with the world.” said Fossil India brand ambassador Kriti Sanon

Fossil

The 23mm Raquel features a white satin dial, three-hand date movement and a black LiteHide leather strap.

A true icon from our archives, the rectangular Raquel watch is updated for the current moment. Slim and versatile, it features a mother-of-pearl watch face with a glitz inner-frame, three-hand date movement and a brushed and polished two-tone 7-link bracelet.

Fossil

This 38mm Scarlette features a gold sunray dial, three-hand date movement and a gold-tone stainless steel bracelet.

Fossil

Introducing Lennox, a beautifully crafted, elevated handbag collection that transcends trends with its rich, smooth-grain leather, suede microfiber lining and contrast stitching. Available in various sizes and colourways – including mahogany Italian leather embossed with a lizard-scale texture-it features our signature Crest closure and Legacy Charm. It’s sure to establish its status as your newest must-carry.

Fossil

A reinterpretation of an “it” shape from the ‘90s, this refined version of our crescent-shaped bag is replete with thoughtful details. Outfitted in soft black leather, Harwell features saddle stitching, a leather-wrapped buckle, knurled studs—a design code adopted from our watches—and an adjustable strap.

Fossil

Our Fossil Heritage Jewelry collection is defined by bold, iconic hardware and refined finishes. This striking gold-tone collection features a necklace with mother-of-pearl charm and lobster clasp, an anchor chain necklace with our signature D-link design that can be worn solo or layered with your favourite necklaces. It also includes a gold-tone bangle with a D-link design, and earrings with clear glass crystals can be worn solo as an everyday piece, or stacked with your favourite studs and hoops.

Fossil

Introducing the Candy Jewels collection—a modern take on elements of Art Deco. The on-trend pinky cocktail ring features a cushion-cut emerald green crystal with a navy enamel border (available in sizes 3-9).

Fossil

The Fossil hoop earrings feature gold-tone stainless steel and hoop closures. The multi-strand necklace features gold-tone stainless steel and a lobster clasp closure.

Up Next

Sony BBC Earth celebrated Science Film Festival at Mumbai’s Nehru Science Centre

Don't Miss

Five reasons why Disney+ Hotstar’s Kaala is a must-watch!

Click to comment

Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

Published

2 days ago

February 9, 2026

indiantelevision.com Team

MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

Published

2 days ago

February 9, 2026

indiantelevision.com Team

MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

Brands

BCCL profit jumps 53 per cent in FY25 as tax bill shrinks

Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply

Published

2 days ago

February 9, 2026

indiantelevision.com Team

NEW DELHI: Bennett, Coleman and Company (BCCL) has posted a sparkling set of financial results for the year ended 31 March 2025, proving that there is still plenty of ink and gold left in the ledger.

Revenue from operations climbed a steady 4.3 per cent, reaching Rs 10,209.33 crore compared to Rs 9,786.44 crore the previous year. When you sprinkle in other income, which rose 8.9 per cent to Rs 949.36 crore, the total income for the media behemoth hit a healthy Rs 11,158.69 crore.

While the income grew at a modest pace, the bottom line tells a far more dramatic story. The real headline is the 53 per cent surge in annual profit. How did they pull off such a feat? While Profit Before Tax (PBT) saw a gentle nudge upward of 2.7 per cent to Rs 1,610.00 crore, it was a vanishing act by the taxman that really did the trick.

Total tax expenses plummeted by 32.4 per cent, dropping from Rs 468.76 crore down to Rs 316.97 crore. This was largely thanks to a swing in deferred tax, moving from an expense of Rs 156.02 crore in FY24 to a benefit of Rs 39.44 crore this year.

Total income rose from Rs 10,658.55 crore in FY24 to Rs 11,158.69 crore in FY25, marking a 4.7 per cent increase. Total expenses grew at a slower pace, up 3.0 per cent from Rs 9,306.06 crore to Rs 9,581.45 crore. Profit before tax inched up 2.7 per cent, moving from Rs 1,567.02 crore to Rs 1,610.00 crore. However, the standout figure was net profit, which jumped sharply by 53.0 per cent, climbing from Rs 1,042.03 crore in FY24 to Rs 1,594.73 crore in FY25.

Despite the rising costs of doing business across the globe, BCCL kept a tight grip on the purse strings. Total expenses rose by just 3.0 per cent to Rs 9,581.45 crore. By keeping costs lower than the rate of income growth, the company ensured that the final figure, a net profit of Rs 1,594.73 crore, was nothing short of a front-page sensation.

In a world of shifting digital tides, it seems the BCCL ship is not just steady, but sailing into significantly wealthier waters.