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Contests2win launches first sit.com

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The Internet is constantly redifining the medium of entertainment. The popular gaming site contests2win.com which claims to have 700,000 registered users is bringing the concept of the serial to the Internet. The sit.com ‘Ghar Ek Mandir- Mera Baap Bhagwan’ (Home is a temple and My Dad Is God!) will be unveiled on the site from today.
The serial consisting of 48 episodes will be in the comic strip format with illustrations and text blurbs. Every Monday, Wednesday and Friday a new episode will be shown. According to Amar Tidke who has written and directed the serial, each episode consists of five frames which constitute the scenes for the plot.

Elaborating further on this new development Tidke said that the show will be held entirely online. Viewing will take about four minutes and then there is a question pertaining to the end. The viewer has to select one of three possible options on that day itself and three winners will be announced on the next episode. They take home a cash prize of Rs 501. The grand prizes of Indica cars will be announced after four months. Needless to say the smooth drive goes to the people who have the most number of correct selections.

According to Tidke, the company was initially thinking of shooting with a handycam with sound. But the idea was dropped as it would have occupied a lot of space and become too cumbersome. The advantage of this serial is that even people with low end PC’s can view the show.
The company is viewing this as an experiment and depending on the results the other serials which are already in production will proceed. They are genre specific and cater to people of all tastes – be it comedy, drama or thrillers.

Tidke also said that the serial is completely different from the wishy washy soaps that are hogging the TRP’s on the tube. ‘Ghar Ek…’ straddles a variety of genres so that viewers get a feel of what it is like to view a story in front of the computer. The episodes will be stored on the site so that people who have missed earlier episodes can catch up.

Tidke pointed out that on the television once you miss an episode it is gone forever unless you have recorded it on the VCR. With ‘Ghar Ek…’ there is no time bar as all the epsodes will be stored on the site.

Though the couch potato won’t give up the tube this new initiative promises to be a shot in the arm for Internet companies struggling with the tech dowturn and a recessionary market.

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The budget for the serial is naturally lower than what television companies lavishly spend. Contests2win has taken out banners and has also planted story insertions in newspapers. However it has refrained from spending on the television having learnt from the experience of dotcoms which bled their funds without commensurate revenues flowing in.

The official sponsor is Colgate. The FMCG major is charged up because it has been looking for an innovative and fresh concept that could be associated with its Fresh Energy Gel. Contests2win has had a happy relationship with the FMCG major. Earlier they had ‘Colgate Gel Bhol Talk to me’ which was a phone in contest.

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Comet makes e-commerce debut on Myntra with 40 sneaker styles

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BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.

The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.

Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.

Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.

Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.

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Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent

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SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.

Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.

AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.

Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.

Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.

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For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.

Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.

President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.

The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.

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Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare

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BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.

The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.

Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.

He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.

With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.

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