Kids
Cartoon Network gets aggressive; pits toons against saas bahus
India’s leading animation channel has shifted into aggressive mode, with the introduction of several new cartoon series at prime time from November 17.
In a single TV market like India, the move spells direct competition with soaps, game shows and late night movies on other channels. The all new programming line up clubbed under the head Night Shift targets teens and adults, which the channel claims forms 35 to 40 per cent of its audience. The same segment that has so far been watching tear jerking soap operas, money minting game shows and cable movies with the rest of the family. The cartoon channel currently claims viewership in over 15 million cable homes in India and in 23 million homes in the Asia Pacific region.
Industry observers say the move to introduce prime time programming has probably also been spurred by the imminent advent of Disney’s 24 hour pay channel in the country. Cartoon Network’s new genre of animation serials will be showcased exclusively on Night Shift and will include Indian television premieres of new series, a mix of animation and a one-of-its-kind animated talk show. The programming contains series like Home Movies, Space ghost coast to coast, Harvey Birdman, The Brak Show, Aqua Teen Hunger Force and Sealab 2021. The channel has, however, carefully stepped around the crucial slots when the in-law brigade slugs it out over other satellite channels.
Since 1994, the Turner promoted channel has been offering animated entertainment from the world’s largest cartoon library of Warner Bros, MGM and Hanna-Barbera titles including original series like Courage the Cowardly Dog, Dexter’s Laboratory, Ed, Edd n Eddy, I Am Weasel, Johnny Bravo, Mike Lu & Og, Sheep In The Big City and The Powerpuff Girls.
![]() Harvey Birdman |
Among the new series coming up is Home Movies created by Loren Bouchard that will air at 10:00 p m Saturdays. It is about Brendon Small, the socially awkward and undersized third grader, who through his ever-present video camera lens, provides a refreshing insight into the dysfunction of the adults in his life. Space Ghost Coast To Coast animation series produced by Cartoon Network, will air at 10:30 pm on Saturdays and is the only late night talk show hosted by cartoon superhero Space Ghost fully costumed, with an array of superpowers, along with archenemies Moltar and Zorak, whom he has enslaved as unwilling members of his late night crew. The bossy inquisitor will grill a range of “Pop Culture” luminaries ranging from Jim Carrey to Cameron Diaz.
Harvey Birdman, to be aired on 11:00 pm Saturdays is the world’s first animated courtroom drama, trying the crimes and misdemeanors of the cartoon world. This will be followed by The Brak Show, at 11:15 pm Saturdays which is about the high school travails of Brak and Zorak (unwilling co-hosts of Space Ghost Coast To Coast) as they spend their formative years in outer space suburbia. The show follows the beloved tenets of classic family sitcoms but also includes a wry sensibility and plenty of catchy songs.
![]() Space Ghost Coast To Coast |
Aqua Teen Hunger Force, will be aired at 11:30 pm Saturdays which is about the surreal adventures of the three Aqua Teens Master Shake, Frylock, and Meatwad , three human sized food products who consider themselves detectives, even though they bumble their way through each and every mystery.
This will be followed by Sealab 2021 at 11.45 pm on Saturdays which showcases a kitschy update of a Hanna-Barbera production about an undersea city, where the whole Sealab went insane and unfit to run anything. Sunday nights has the animation series Sheep in the Big City, a classic live-stock-out-of-water story about a sheep which has run away from the farm to hide out in the big city because a Top Secret Military Organisation is after him. This will be followed by I am weasel, a well-spoken Weasel along with the slack-jawed Baboon, which will feature adventures filled with comic twists, usually stemming from Baboon’s constant struggle to measure up to Weasel’s stature and notoriety. The Popeye Show will come on next featuring the spinach-powered sailor Popeye who’s always ready to fight for Olive’s favour and in constant battles with arch rival Bluto.
Weekdays has the biceps-bulging, karate-chopping free-spirit romeo Johnny Bravo. The Adventures of Tintin will come next, showcasing tales of a young hot-blooded newspaper reporter who will take viewers to the most intriguing and exotic places on the globe in search of hot stories. Speed Racer next takes a look at behind-the-wheel racetrack adventures of the incredible Mach 5 racing car.
Superfriends premiered on 19 November at 11:00 pm showcasing the team of superhero crimefighters Superman, Aquaman, Batman and Robin, and Wonder Woman, along with child superheroes-in-training Marvin, Wendy and Wonder Dog, each equipped with special powers and will be aired Mondays to Wednesday. Boomeraction will follow on Thursday nights, an one hour block devoted to the classic Hanna Barbera action-adventure cartoons. Each week the spotlight will shine on two action heroes which include Jonny Quest, Birdman, The Galaxy Trio, The Herculoids, Galtar, Moby Dick, Mightor, Shazzan and Space Ghost.
Kids
Om Nom bites into India as Warner Bros. Discovery picks up the series
MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.
Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.
As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.
“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase.
Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.
The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.
Kids
Colour outside the lines Chhota Bheem sketches a new play with Faber Castell
MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.
The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.
In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.
Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.
From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.
The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.
Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.
Kids
Sony tightens grip on Peanuts with $457 million stake buy
JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.
Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.
The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.
Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.
President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.
President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.
Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.
Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.
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