MUMBAI: “Can they do it at Cannes?” Well, this recurrently asked question is not relevant anymore! They have done it. Three Indian agencies – JWT, Leo Burnett and O&M have each added a Lion to their kitty at the 52nd International Advertising Festival that is being held in Cannes, France.
JWT won the first Silver at the Cannes Lions International Advertising Festival 2005 in the Press category for its campaign ‘Give’ for the Indian Red Cross in the Fundraising and Appeals segment. JWT India has also bagged the highest number of nominations for an Indian agency this year with a total of seven nominations.
O&M, on the other hand won a Silver Lion in the Entertainment & Leisure category for their ‘Birds’ outdoor ad for A:Door Art Center. Leo Burnett won a Bronze Lion in the outdoor category in the Savoury Foods segment for its ad titled ‘3 Hours’ for Heinz India Ketchup.
JWT’s ‘Give’ ad has been created by the JWT Chennai team comprising Joono Simon, Charles Victor, Madhavan Palanisamy and Ratish Subramaniam.
JWT India CEO Colvyn Harris said, “We are absolutely delighted and happy that JWT India got seven nominations and a Silver Lion. It signals our commitment to deliver work that is truly world class. Importantly this has come at a good time for JWT since the entire company is oriented towards changing our own standards and doing creative work, which meets global benchmarks. I must add that the most important reason for us still is being effective in the marketplace for the brands we work on. If we take a brand or a clients business to market leadership we have met our intent. If it goes on to win an award, then that’s the icing on the cake.”
“My obsession for the last few months has been to drive the change to being more creatively focused. And this is just the beginning,” Harris added.
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