GECs
Lance Armstrong set to make headlines on Discovery globally
MUMBAI: Discovery Communications has announced the kick off of a worldwide programming and marketing effort in support of the Discovery Channel Pro Cycling Team and Lance Armstrong’s historic final attempt to win the Tour de France for an unprecedented seventh consecutive year.
Under the banner of Chasing No. 7 Discovery is conducting a seven-week campaign to generate excitement leading up to the Tour. This is being highlighted by a week of programming from 26 June 26 -1 July anchored by The Science Of Lance Armstrong.
The Science Of Lance Armstrong will debut in primetime in more than 160 countries and 35 languages including India on 27 June 2005, as a Watch With the World programming event. Verizon and AMD are sponsors of the Chasing No. 7 initiative in the US.
Discovery Communications president and CEO A. McHale said, “Discovery is the world’s storyteller and Lance Armstrong’s personal history is an incredible story of strength, perseverance and excellence. The Chasing No. 7 campaign will use our worldwide media platforms to give viewers unprecedented access to a cultural phenomenon and world-class athlete, survivor and celebrity, and the extraordinarily successful Team Discovery.”
Discovery is leveraging all of its global assets to support and promote Armstrong and Team Discovery Channel through the Chasing No. 7 initiative. Discovery.com will feature a Tour de France map, event history, rules and dispatches, and will support the online sweepstakes. In addition, Discovery is expanding the www.teamdiscoverychannel.com website to provide fans with news, daily updates from the road, bios of the cyclists, photos and video.
This fan-based content is available in 15 languages through the international Discovery Channel websites. in the US Discovery Channel Radio (available on XM, Sirius Satellite Radio and AudioFeast) will air daily vignettes and tune-in information, as well as behind-the-scenes interviews with Armstrong, the Team and the Lance Armstrong Foundation.
The 120 Discovery Channel Stores and DiscoveryStore.com will feature merchandise and team apparel; additionally, in-store displays will generate excitement about the programming event and the Team’s performance in the Tour de France. Discovery Education will incorporate informational vignettes into Discovery Health Connection its new online health and prevention curriculum for schools.
The Science Of Lance Armstrong is Discovery’s fourth Watch With the World event and the first since 2000’s Inside The Space Station. In the special viewers will explore Armstrong’s high altitude training methods and wind tunnel testing, superhuman physiology and high-tech equipment.
Specially created commercial spots featuring Lance Armstrong and the team, and the stars of top Discovery Networks series such as American Chopper, The Crocodile Hunter, World Poker Tour and What Not To Wear will air in the US leading up to the Tour. Texas-based advertising agency TM Advertising produced the spots.
In addition to the special Discovery Channel, TLC, Travel Channel, FitTV, The Science Channel, Discovery Health Channel and Discovery HD Theater will air a slate of special programming in the US. Each network will bring a different point of view on the Tour, the sport, the science of biking and Armstrong’s amazing athleticism.
Discovery’s US networks have started gearing up viewers for the Chasing No. 7 week of programming with a series of minute-long segments. Celebrities, renowned athletes and cycling enthusiasts including, Sheryl Crow, Ben Harper, Amanda Beard, Gabrielle Reece, Laura Dern, Dennis Haysbert, Rita Wilson, Sugar Ray Leonard and ESPN’s Chris Fowler will host each segment. They will feature inside looks at the training, equipment and technology that go into the Discovery Channel Pro Cycling Team’s assault on the Tour de France.
These on-air vignettes will also promote an online sweepstakes, offering a grand prize of a Trek Tour for two during the final days of the 2005 Tour de France. On 2 July 2005, the nightly vignettes will also include brief tour updates and Team standings. Customised versions of the vignettes will air on Discovery Channel internationally from 2 July.
Other marketing elements include a viral marketing effort highlighted by online animated shorts of Team Discovery featuring Lance Armstrong and Discovery Networks stars like the Teutuls of Discovery Channel’s American Chopper and Stacy London and Clinton Kelly from TLC’s What Not To Wear as created by JJ Sedelmaier (Saturday Night Live’s TV Funhouse).
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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