Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Accounts Action‘ — will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 3 November – 16 November, 2005.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
| Essenza Di Wills (ITC’s new range of lifestyle products) | – | Interactions (Kolkata) | 70 – 80 million |
| Nestle India | Universal McCann | ZenithOptimedia | 800 million |
| Creative | |||
| Business Park Town Planners Ltd (BPTP) | Lowe (Delhi) | FCB Ulka (Delhi) | 80 – 100 million |
| Entertainment Network India (corporate) | – | Enterprise Nexus (Mumbai) | NA |
| Essenza Di Wills (ITC’s new range of lifestyle products) | – | Law & Kenneth | 70 – 80 million |
| Heinz’s Sampriti Ghee, Dilmah Tea, Blue Lotus jewellery | – | Octane Communications | 70 – 80 million combined |
| Stori menswear (Chaya Garments) | – | 1pointsize | NA |
| TimesofMoney | – | Mudra (Mumbai) | NA |
| LG Electronics- Home Appliances | |||
| AC & Microwave | O&M | Capital Advertising (Delhi) | NA |
| Refrigerators | Lowe | ||
| Washing machines | McCann Erickson | ||
| United Breweries | |||
| Jaguar | JWT | Rediffusion DY&R (Bangalore) | 50 million combined |
| UB Ice | FCB Ulka | ||
Creative & Media | |||
| Hakoba Sarees | Percept H | Concept Communications | 40 – 50 million |
| Leh Berry fruit juice (Seabuckthorn Indage) | – | Triton (Delhi) | 20 million |
| Madhya Pradesh Tourism Board | – | Percept H | 30 million combined |
| Crayons Advertising | |||
| True Value Homes | – | Lowe (Chennai) | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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