Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Accounts Action‘ — will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 17 – 30 November 2005.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
| GoAir | Initiative (Mumbai) | The Media Edge (Mumbai) | 100 million |
| Natalia (Chennai-based womenswear) | – | Universal McCann | NA |
| Creative | |||
| Corner Book Store | – | Brand Curry | 15 million |
| Godrej Shaving Cream | Contract | Mudra | 50 million combined |
| Godrej Snuggy | – | ||
| Indo Asian Fusegear Ltd | – | Brand Curry | 30 million |
| Kelvinator refrigerators | – | Quadrant Communications (Mumbai) | 120 – 150 million |
| Khaitan home appliances, lights, switchgears, cables & wires | JWT (Kolkata) | Interact Vision (Kolkata) | 30 – 40 million |
| Maxim (Men‘s magazine) | – | Euro RSCG | 20 – 30 million |
| Natalia (Chennai-based womenswear) | – | Percept H (Chennai) | NA |
| Prism Cement (Raheja group) | – | INCommunications (Delhi) | 25 million |
Creative & Media | |||
Jindal Group (Fujifilm, Jindal Polyester & Passion) | – | Promodome Communications (Delhi) | 50 million |
K Raheja Constructions | Sleek Advertising (Mumbai) | Wavelength communications (Mumbai) | 10 million |
Metals and Minerals Trading Corporation | – | Mudra (Delhi) | 100 million |
Muthoot Group (northern and western market) | – | Grasshoppers (Delhi) | NA |
PC Jewellers business | – | Crayons Advertising (Delhi) | 30 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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