Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Accounts Action‘ will be brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 1 December – 14 December, 2005.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
| ACE Richesse India (financial company from Shapoorji Pallonji Group) | – | AK&I (Mumbai) | 30 – 40 million |
| Creative | |||
| ACE Richesse India (financial company from Shapoorji Pallonji Group) | – | IB&W (Mumbai) | 30 – 40 million |
| Bank of Baroda | MAA Bozell, Percept H & Interpublicity | Mudra, Euro RSCG, FCB Ulka, Lintas Personal & Interpublicity (Empanelled) | 400 million |
| Cambridge Apparels | MX Advertising | Wavelength Communications (Mumbai) | 10 million |
| Dixcy brand of undergarments | Triton | WOC (Chennai) | 100 million |
| Luminous Electronics | Vishakha Advertising (Delhi) | Capital Advertising (Delhi) | NA |
| Tez (new brand from Luminous Electronics) | – | M&C Saatchi | NA |
| Vatika Group | Dentsu Marcom | Dentsu Marcom | 100 million |
| Ventura Enterprise | Triton | Oxygen Communication | 10 million |
| IDBI Paisa Builder | – | Leo Burnett (Mumbai) | 40 – 50 million |
| JK Tyres’ radial truck tyres | – | Everest Brand Solutions | 100 million |
| Michelin India | – | TBWA India | 60 million |
| Tehelka newspaper | – | INCommunications (Delhi) | 50 million combined |
| Asia-Pacific Institute of Management | – | ||
Creative & Media | |||
| ING Vysya’s Optimix | – | Bates (Mumbai) | 50 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
Leave a Reply