Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 12 January – 25 January 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Cox & Kings (corporate & new business) | – | Mediaedge:cia | 100 – 120 million |
Kraft Foods | – | Mindshare (Mumbai) | 50 – 60 million |
Perfetti van Melle | Madison | Maxus | 500 million |
Rediff.com | – | Starcom | 100 million |
Creative | |||
Britannia Industries | Lowe | Lowe & McCann Erickson | 400 million |
Cox & Kings (corporate & new business) | David | Law & Kenneth (Mumbai) | 100 – 120 million |
CyberMedia | Triton Communications | Oxygen Communications | NA |
Electrolux Kelvinator Ltd (EKL) | Mudra (Delhi) | Mudra (Delhi) | 300 million |
Kraft Foods | – | David (Mumbai) | 50 – 60 million |
Manipal Group (corporate & educational) | – | Grey Worldwide (Bangalore) | NA |
Max Retail | – | Lowe (Bangalore) | 60 – 70 million |
Paramount Airways | – | Rubecon Communications (Chennai) | NA |
Creative & Media | |||
Apollo Health and Lifestyle | MAA Bozell | Mudra South | 50 million |
Carrier India | – | Lintas Imag | NA |
Choksey Chemicals | – | Law & Kenneth | 40 – 50 million |
Era Infrastructure (India) Ltd | – | Euro RSCG (Delhi) | 150 million |
Fitness World | – | Noshe Oceanic (Delhi) | 25 million |
| Purva Sanskritik Kendra (PSK) | |||
| Himalaya Opticals | |||
| Kapoor Watch Co | |||
| Gaitonde | – | Tribe 10 (Chennai) | 20 million |
| Little Italy | |||
| iRiver | – | BEI Confluence | 30 – 40 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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