Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Ad Accounts Action‘ will be brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 26 January – 8 February 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Nokia | ZenithOptimedia | Maxus | 1 billion |
Rasna Pvt Ltd | OMS | Prachar Communications | 250 million |
Double Bull | – | 30 million | |
Zicom Electronic Services System | – | Carat Media Services | 100 million |
| Paras Milk Products | – | 30 – 40 million | |
| Pantaloons Retail Home Solutions | – | 100 – 120 million | |
Creative | |||
Close-Up | O&M | Lowe | 150 – 180 million |
Dabur Vatika Henna Cream Conditioning Shampoo | O&M | Contract Advertising | NA |
Kine two-wheeler (Kinetic Motor Company) | Contract Advertising | Everest Brand Solutions (Mumbai) | 50 million |
Pentair Water India | JWT | Saatchi & Saatchi (Delhi) | 50 million |
Purearth real estate | – | Rediffusion DY&R (Delhi) | 10 million |
Scotch-Brite | O&M | Grey Worldwide (Bangalore) | 30 – 40 million |
Super Splendor (Hero Honda) | FCB-Ulka (Delhi) | JWT (Delhi) | 100 million |
VLCC’s personal care business | JWT | M&C Saatchi | 70 million |
Creative & Media | |||
Dr Batra’s Positive Health Clinic | Dentsu Marcom (Mumbai) | Euro RSCG (Mumbai) | 150 million |
Hindustan Construction Company (HCC) | – | Dentsu Marcom (Mumbai) | 80 million |
McCain Foods | – | David (Delhi) | 70 – 100 million |
Yamaha Motor India new brands | – | Bates Enterprise | 500 million combined |
Yamaha Motor India Crux and G5 brands | Dentsu Communications | Dentsu Communications | |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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