Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 23 February – 8 March 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Keo Karpin hair oil | The Media Edge | Mindshare (Kolkata) | 40 million |
Nihar Hair Oil (Marico) | – | Madison | 100 million |
Richfeel Trichology | – | JK Advertising (Mumbai) | 30 million |
Tally Solutions Ltd | Vibrant Media | Interactions (Bangalore) | 200 million |
Tata Sky Ltd | – | Maxus | 500 million |
Yahoo! India | – | The Media Edge (conventional) | NA |
Neo@Ogilvy (digital) | |||
Clear Channel (outdoor) | |||
Creative | |||
AOL (American Online) | – | Saatchi & Saatchi (Bangalore) | NA |
Casio Digital Watches | – | Fortune | NA |
Chevrolet Aveo (General Motors) | – | McCann-Erickson | NA |
Aveo U-VA (General Motors) | – | ||
Optra SRV (General Motors) | – | ||
Godrej No.1 lavender soap & Godrej No.1 talc | – | Mudra | 180 million |
Ion Exchange | – | Vermillion Communication (Delhi) | 100 million |
Home Store India Ltd (Sabka Bazar, Store 99 & THS) | – | ||
Solo Filex Systems | – | ||
Radisson MBD | – | ||
Kenstar Television | – | Saatchi & Saatchi (Mumbai) | NA |
Reliance Polyesters and Polymer | – | ||
Logan cars (Mahindra Renault) | – | Saatchi & Saatchi (Mumbai) | 100 million |
Magppie India (home accessories) | – | SSC&B Lintas | NA |
Manjal soaps (Marico) | – | Bates Enterprise | NA |
Monster.com | McCann-Erickson (Delhi) | JWT (Delhi) | 100 million |
Multi Commodity Exchange (MCX) | – | Concept Communication (Mumbai) | NA |
Nihar Hair Oil (Marico) | – | Ambience Publicis | 100 million |
Richfeel Trichology | – | Strings Advertising (Mumbai) | 30 million |
Smash innerwears (Royal Classic Group) | – | be positive 24 (Chennai) | NA |
Watanamal Group | – | TBWAIndia (Chennai) | NA |
Creative & Media | |||
Archidply | – | Grey Worldwide (Bangalore) | 10 million |
Gold Mall (Real Value Promoters) | – | TBWAIndia (Chennai) | NA |
Laxmi Opticals | Ushak Kaal | Noshe Oceanic (Delhi) | 50 million |
Metaljunction.com | – | Rediffusion DY&R (Kolkata) | 10 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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