Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 20 April to 3 May 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Anand Rathi Securities | – | Prachar Advertising | 50 million |
Khadim India Ltd | – | Initiative (Kolkata) | NA |
Kohler India Corp | – | Starcom (Delhi) | 150 – 200 million combined |
Kajaria Ceramics | Triton Communications | ||
Mother Dairy, Safal & Dhara | MPG | Madison Media | NA |
Creative | |||
Anand Rathi Securities | – | O&M | 50 million |
Himalaya Drug Company | Contract and Orchard | Contract and Orchard | 50 million |
Indus Cityscapes | Signet (Chennai) | Lowe (Chennai) | 20 – 30 million |
Sensa Store & AO‘S Store (Oswal group) | Ushakal | Out of the Box (Delhi) | 35 million |
Creative & Media | |||
BenQ Mobile | Madison Advertising | BEI Confluence | 70 – 80 million |
Gati (express distribution and SCM) | – | Dentsu Marcom (Mumbai) | 100 million |
Goodyear tyres | McCann-Erickson | Euro RSCG | 100 million |
Maple Infrastructure | – | Montage Advertising (Delhi) | 10 million |
Satya Developers | – | 10 million | |
Inalsa Appliances | – | 10 million | |
Platina Bikes (Bajaj Auto) | – | Lowe (Mumbai) | NA |
ScotiaMocatta metal trading | – | SSC&B Lintas | NA |
Shriram Transport Finance Company | – | RKSwamy/BBDO | 60 – 70 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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