Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 4 – 17 May 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Adidas and Reebok | – | Carat | NA |
Creative | |||
ABP Bengali magazines | Bates | Response (Kolkata) | NA |
Bank of India | Madison Creative, Mudra, Interpublicity & Imageads | O&M, Rediffusion DY&R Financial Solutions, Madison Creative, Mudra, Interpublicity & Imageads (empanelled) | 250 million |
Bhaskar FM | – | Euro RSCG (Delhi) | NA |
Clipsal (Schneider Electric) | Euro RSCG | O&M | 80 – 90 million |
Iodex | Bates Enterprise (Delhi) | JWT (Delhi) | 50 – 80 million |
Linc Pens | Mileage | Rediffusion DY&R (Kolkata) | 50 million |
Lux Hosiery | – | Brand David | 100 million |
Poshak, Info Hues, Glass Palace, Lords Interiors, Spazio, Chimney Height Resorts, Attractions & Business Promotion Council | – | Noshe Oceanic (Delhi) | 10 million |
Signoraa (ethnic wear store) & Ska (fashion label) | – | positive 24 | NA |
Creative & Media | |||
MindTree Consulting | – | Euro RSCG (Bangalore) | 70 million |
Paradeep Phosphates Limited | RK Swamy/BBDO (Kolkata) | RK Swamy/BBDO (Kolkata) | 20 – 30 million |
The New Indian Express Group | Fidelis | Mudra South | 40 – 50 million |
Union Bank of India | – | Mudra, SSC&B Lintas, Fortune, Image Ads & Pressman (empanelled) | 250 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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