GECs
Sony, Star One bid to get back on narrative track
It was in early October 2005 that we last had a close look at the Hindi entertainment space. What did we see then?
The top programmes on Star Plus were witnessing a ratings erosion of between 10-12 per cent on an average. But the key point then was that though Star Plus‘ top shows had dropped on the TRP scale, the channel share had dropped by only 5 per cent due to the expansion of the performing time bands to the weekend — thanks to KBC 2 and its effect on the weekend line up on the channel.
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KBC 2‘s unexpected exit and Star Plus‘ failure to present a fitting substitute exposed the channel‘s overdependency on the property
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Add to that was the huge success sibling Star One enjoyed on the back of two talent shows Nach Baliye and The Great Indian Laughter Challenge. So, Star as a network ended the year on a super high note with Star Plus managing to hold steady its grip on Hindi entertainment and the added bonus of Star One‘s meteoric rise in the reckoning.
Going into the month of April 2006 though, the picture is looking a whole lot different. What has been extensively reported on is Zee TV‘s overtaking of Sony Entertainment Television India’s flagship channel SET to ensconce itself firmly as the clear number two in the Hindi entertainment space.
What not many seem to have taken note of though is the way Star Plus’ flanker channel, which Star Entertainment India CEO Sameer Nair had hoped would make a serious assault on the number two position, has plummeted hugely from a high of 15.1 channel share in the second week of December to a lowly 5.5 for the week ended 30 April (see charts).
This brings us to a posit that has been made earlier, but with specific reference to SET — that the recipe of relying on format shows to deliver would prove difficult to sustain as a long term proposition.
In a sense, the trajectory of both SET and Star One has been similar. While the format shows have offered them temporary spikes, the lack of strong wraparound drama content has meant that overall there has only been a downward spiral witnessed.
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Star Plus has finally zeroed in on the period drama Prithviraj Chauhan to fill the void created by KBC2‘s exit
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Comparing the two is not exactly warranted, though except to draw attention to the inability of the format shows to drive up the channel as a whole without solid dramas (or as Nair terms it narrative fiction) as the main menu proposition.
Why is it incorrect to compare? The format shows worked brilliantly for Star One in the sense that if one looks at where the channel was before these shows “did the trick” it was far lower than where it is now. So basically, Star One is now in direct competition with Sahara One (which has improved on the ratings reckoner). It would appear that the only way ahead from Star One is up, which should be good news as a lot of hope and money is riding on the channel.
For Sony, a lot depends on how the strategy that the channel is charting on the narrative fiction front takes off. The results haven‘t been too encouraging so far though with the two new prime time shows launched simultaneously on 24 April (Aisa Des Hai Mera and Thodi Khushi Thode Gham) yet to make an impact. This stands out in stark relief when compared to Zee TV‘s new prime time show Jabb Love Hua, which launched the same day and is doing far better.
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Channel
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Key properties
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April-May average ratings combined
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| Star Plus | Kyunki…, Kahaani…, Kasauti… | 12.64 TVR |
| Star One | Laughter Challenge, Mano Ya Na.., Kya Hoga.. | 2.61 TVR |
| Zee TV | Saath Phere, Kasamh Se | 4.44 TVR |
| Sony | Idol final & Idol Muqabla, Fear Factor, CID | 3.36 TVR |
| Sahara One | Cricket, Woh Rehne Wali.., Hanuman (film) | 2.76 TVR |
| Sab TV | Caravan (film), Idol Takka Tak, Wah Wah, Lo Kal.. | 0.52 TVR |
Source: TAM Peoplemeter System TG: CS 4 years + Markets: Hindi Speaking Markets
Period: 2/4/06 to 6/5/06
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After Saath Phere and Kasamh Se, Zee‘s latest prime time property Jabb Love Hua is now ringing the alarm bells for rival channels
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If one were to look at Zee, Saath Phere at 9:30 pm delivered and that has given the channel a huge boost. The good show from Kasamh Se, coming at 9 pm, has doubled the channel‘s excitement. According to Tam, the latest prime time offering Jabb Love Hua has also achieved a strong opening. Zee also has strong properties in its afternoon soaps, Paalki and Mamta. Zee is presently strategising its moves to strengthen the afternoon band further.
What gave Zee the momentum was of course Sa Re Ga Ma Pa Challenge 2005, which has been a solid home grown quality format property which has pretty much chugged along without too much media noise all these years. When Zee made substantial investments in Sa Re Ga Ma Pa Challenge, it got the dividends.
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Sony’s format overkill and the resultant viewer fatigue worked against ‘Indian Idol 2‘ in viewership charts
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While speaking of Sa Re Ga Ma Pa Challenge, the case of Sony’s Indian Idol 2 immediately comes into the frame. We remain convinced that Idol is an intrinsically a strong property. So frankly, we are surprised at the low (comparatively) ratings it delivered. About the only reason that makes sense is that Sony’s format overkill led to viewer fatigue.
After the first edition of Indian Idol signed off on such a high note, in came Fame Gurukul, which also took the music talent route. From a viewer’s perspective, it was one into the next and before gathering breath as it were, there was Idol 2 back again.
There was a lot of “format noise” on the rival channels as well so that also has to be factored in. Music talent hunt Sa Re Ga Ma Pa has already been discussed. Then there was the celebrity dance contest Nach Baliye and the Great Indian Laughter Challenge on Star One and of course the big daddy of them all KBC 2 on Star Plus.
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Will the new soaps such as Aisa Des Hai Mera and Thodi Khushi Thode Gham see Sony pulling its viewers back to the drawing room?
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How do the coming months look for Sony? Well it depends on what are the narrative fiction shows that the channel has launched as well as those in the pipeline fare. Drawing from the example of the US, NBC has slid because it has found nothing to replace cult hits like Friends, Seinfeld and Frasier while ABC’s surge has filled the “vacuum” with hits like Desperate Housewives, Lost and Grey’s Anatomy.
Coming back to Sony, Jassi has bid its long overdue adieu and the channel has tapped the horror genre (Khauffnak) as its replacement. The show is expected to conclude by June end. What shows the channel throws up next in the time band and how Aisa Des Hai Mera and Thodi Khushi Thode Gham ultimately fare in the ratings reckoning could well determine whether the coming months see SET’s ratings curve travelling north or further south.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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