GECs
Owner’s Emvie, Radio One’s Pride
Radio One emerges as the Ideas network in the FM space
Radio One FM92.5 is making a habit of winning its advertisers awards for creatively executed ideas on its radio station. In the recently concluded EMVIES, Radio One FM 92.5 was the hero in the media innovation (radio) category with two of the nominated brands for creatively using radio, being nominated for their work on Radio One. One of them going on to win the EMVIES Gold. Madison was nominated for Saffola for the Jaggu’s Mission 10k, and Mindshare won the gold for the Pepsodent campaign on Radio One.
“The popularity of Jaggu as an overweight RJ and his intention to get in shape was the starting point of our thought process. The idea was for the brand to partner him in living a healthy life, i.e. the Saffola way of life. The uniqueness of the idea was further enhanced by it being the first ever reality show on radio. The challenge was to convert this idea into memorable radio execution. This execution was driven to excellence because of healthy partnership between Madison, client and Radio One FM 92.5” Says R.Chandraseker Category Head, Marico.
Interestingly, the Mission 10K was also nominated for the Best Radio Innovation at the Cannes and was the only shortlisted entry from India. There were only 4 shortlisted entries worldwide.
“In the span of the activity we had listeners so cued in on the weight loss program of Jaggu (our breakfast host) that some went on a diet along with Jaggu and the others were recommending options of diets for him to achieve Mission 10k. Saffola on their part, provided scientific and health monitoring tips to ensure he does achieve it. A simple idea that catches the eyes of everyone only because it’s a larger than life brand integration” says Shariq Patel Vice President Operations, Radio One.
“The Pepsodent Campaign started with Pepsodent talking about “Bhoot Police” where kids were taking part in a contest to become the Bhoot Police. The campaign got about 12 lakh kids pledging that they will brush their teeth before going to bed. The brand team then wanted to amplify this aspect on radio since the case in point was “to let the world know that 12 lakh kids have taken a pledge to brush at night”. The idea was to basically convey to the consumers that Pepsodent has answered Mothers’ prayers. With Radio One the prayer jingle brief was given, which they willingly agreed to take up as a programme promo for The Mid Day Show. The script and the promo was recorded by GO (now Radio One) and it went on to become so popular that even other radio stations started talking about it” Says Atit Mehta Business Director, Mindshare.
Incidentally last year too, Go 92.5 FM (now Radio One) had won the best media innovation for Close- up for the programme spot with Jaggu and Tarana, following the earlier EMVIE GOLD win for Scorpio’s launch only on the station. This launch was carried out by a cavalcade, which traveled in various parts of the city and was covered by on-air exclusively.
“We’re happy to win nominations and awards for our client’s campaigns on our station. It helps to strengthen our position as the only network that gives solutions based on strong ideas and an understanding how this medium works beyond the 30 second spot” says Rajesh Tahil, Chief Executive, Radio One.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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