Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 27 July – 9 August 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
i-mint (Loyalty Solutions & Research Ltd.) | – | Mindshare (Mumbai) | 150 million |
Nivea India | – | Mediaedge:cia | NA |
Creative | |||
| Canditi Foods | – | Bates Enterprise | 50 – 60 million |
| Collage Real Estate (Somdutt Builders) | – | Contract (Delhi) | 40 million |
| Cuticura (Cholayil Group) | Brand David | Rediffusion DY&R (Chennai) | 50 million |
| i-mint (Loyalty Solutions & Research Ltd.) | – | Law & Keneth (Mumbai) | 150 million |
| Modi Revlon | Lowe (Delhi) | Bounce Design | 50 – 60 million |
| Ozone Goup | – | Lowe (Chennai) | 30 – 40 million |
| Tribhovandas Bhimji Zaveri | Leo Burnett | Gang of Designers (GOD) | 40 – 50 million |
Creative & Media | |||
Air Mauritius | – | Vyas Giannetti Creative | 120 – 150 million |
Areeba (menswear) | Euro RSCG | be positive 24 (Chennai) | 20 million combined |
Kitchen World | – | ||
Nandu‘s Instant Foods | Turnaround (Bangalore) | TBWA (Bangalore) | 20 – 30 million |
National Geographic Channel | Leo Burnett | TBWA India | NA |
The History Channel | |||
Times Business Solutions | Bates India | Mudra Communications (Delhi) | 300 million |
Travel Port | – | Waveleght Communications (Mumbai) | 30 million |
Vishal Retail | Portrait | Ashutosh Legend Multimedia (Mumbai) | 50 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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