GECs
Sony withdraws from ICC rights bid process
MUMBAI: Sony Entertainment Television India, the “incumbent” holder of telecast rights for ICC cricket in the subcontinent, has withdrawn from the bidding process for the next round of bids, for which the deadline for bids submission is 10 November.
Up for grabs are the audio-visual rights for 18 ICC tournaments starting from the second half of 2007 till the World Cup in 2015. The last agreement began in 2000 and ends with the ICC Cricket World Cup 2007 in the West Indies next March.
The Sony Pictures Television International (SPTI) board was unwilling to bankroll the bid, which was seen as being too fraught with financial risk.
Confirming the developments to Indiantelevision.com, Set India CEO Kunal Dasgupta had this to say: “We believe that the terms (of the tender) are quite onerous. We do not want to put our company at risk so we are constrained to hold back our bid. But that does not take away our right to enter into post-bid arrangements with the winning bidders.”
Dasgupta made it clear that Sony did not want to get sucked into a bidding frenzy similar to what was witnessed in February when Harish Thawani’s Nimbus Communications walked away with the telecast rights to India cricket after putting in a bank-breaking $612.18 million composite bid. Nimbus’ bid was nearly $ 200 million higher than the base price of $425 million that had been set by the Indian cricket board.
A point also worth noting is that Sony’s composite bid for the BCCI rights, made through Set Satellite Singapore Pte, was $478 million for the global rights and $397 million for the India territory.
AGAIN A FACE-OFF BETWEEN MURDOCH AND CHANDRA?
With Sony out of the reckoning, it could well be the same two who finally face off for the current block of cricket property, with Subhash Chandra squaring off against one time ally and now bitter foe Rupert Murdoch. It was Murdoch who won that particular skirmish so there will be some interesting history at play when the bids are opened at the ICC’s headquarters in Dubai tomorrow.
To rewind to 1999, the News Corp controlled Global Cricket Corporation (GCC) had paid out $550 million to secure the rights after a fierce bidding war with Chandra’s Zee Telefilms. At the time of bidding, the GCC was a 50:50 JV between News Corp and World Sport Nimbus (itself a 50:50 JV between Nimbus and the UK-headquartered World Sport Group). News Corp subsequently bought out WSN’s stake in the JV.
The GCC had sold the satellite rights for the Indian subcontinent territory to Sony Entertainment Television India for $ 208 million.
One player that will definitely not be in this particular game is Nimbus. It has been taken out of the equation by the News Corp distribution deal. And neither, for that matter, will News Corp be bidding as a separate entity from ESPN Star Sports.
Market speculation on how high the bidding will go this time round ranges from at least a billion dollars to even crossing $ 1.7 billion.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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