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Video production company QuickLink talks about carving a niche in the M&E industry

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With content consumption on the rise through 2024, and projected to keep increasing in the coming years, the demand for tools and technology that aid production is also on the rise. A fast-growing sector within content creation is video production. At the crossroads is QuickLink, the provider of video production and contribution solutions.

In an email interaction with Indiantelevision, a representative of the company spoke about QuickLink’s tools, its presence across various regions, its successful collaborations and its future plans. Below is an excerpt from the interview:

It has been 21 years since QuickLink was founded. Can you share the important milestones?

Since QuickLink was founded in May 2003, it has achieved significant milestones. QuickLink initially developed an encoder for the BBC and ABC to enhance its coverage of the Iraq War. In April 2014, a pivotal partnership with Microsoft resulted in the QuickLink TX (Skype TX), a solution that enabled high-quality Skype callers to seamlessly integrate into broadcast workflows. By early 2017, we introduced QuickLink Studio (now StudioCall), enhancing the professional experience for remote guests joining productions from any desktop or mobile device.

Later, in August 2017, QuickLink TX technology was awarded an Emmy for Technology & Engineering, solidifying its impact on the broadcast industry. Skype TX, adopted by over 10,000 broadcasters worldwide, has facilitated millions of minutes of high-quality Skype calls. QuickLink received the Queen’s Award for Enterprise in Innovation in April 2018. To support its growing North American presence, we opened our first US office in Hackensack, New Jersey, in December 2020. This year, we launched StudioPro, a highly accessible video production platform, followed by StudioEdge, the world’s first multi-platform remote guest solution, launched at IBC Show 2024.

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Can you tell us about your solutions for broadcasters, VFX studios, and production houses?

QuickLink provides tailored solutions for various production needs:

. For broadcasters: Our StudioPro offers broadcasters a comprehensive platform for creating high-quality, on-brand productions with ease, while StudioEdge is ideal for bringing in remote guests and managing them within a unified platform. These tools streamline workflows, enhance production quality, and integrate with existing technologies effortlessly.

. For VFX studios and production houses: StudioEdge and StudioPro serve as valuable tools for VFX studios, enabling them to produce content with remote talent or guests while maintaining high video and audio standards. These platforms simplify complex production requirements, making it easy to control and monitor remote feeds seamlessly.

What are your key market areas? Do you look at India as a market?

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We have a strong presence across multiple sectors. StudioEdge caters primarily to broadcast and production industries, providing organisations with the means to create content cost-effectively and integrate varied technologies into a cohesive, easy-to-use remote guest platform. StudioPro finds applications in corporate, educational, governmental, and other sectors, allowing users to produce professional-quality, branded content with ease.

India has emerged as a substantial market for us, particularly with strong interest from television broadcasting and production companies eager to enhance guest interviews, simplify platform unification and boost content quality. QuickLink’s solutions are well-positioned to meet these needs in India.

Can you share more about the recent collaboration with ITV Studios on Saturday Night Takeaway?

Our StudioEdge powered remote production elements for ITV Studios’ Saturday Night Takeaway, one of the UK’s popular shows. StudioEdge enabled seamless, high-quality remote guest appearances and feeds throughout the show, providing efficient management and integration. The success of this collaboration has led to further projects with ITV Studios, including future major television events worldwide.

How was IBC and NAB for you? What other events are you exploring?

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IBC and NAB (New York and Las Vegas) were tremendously successful for us, with StudioPro and StudioEdge receiving outstanding feedback. StudioEdge was a highlight of IBC, winning TV Technology’s Best of Show Award for its efficiency improvements and solutions to industry challenges. Looking ahead to 2025, we plan to attend the shows above as well as MPTS and InfoComm, along with regional shows like Broadcast India Show and Broadcast Asia in partnership with resellers.

What are the major tech trends you see in the production ecosystem?

In the evolving production ecosystem, we identify AI as a game-changer, enhancing production efficiency and quality. StudioPro and StudioEdge leverage AI for optimised video and audio, while partnerships and integrations continue to be pivotal. We work with a broad array of ecosystem partners, including Audinate, Canon, Grass Valley, Microsoft, NVIDIA, and others, fostering a complete production ecosystem.

What are you most excited about in the media and entertainment industry?

We are particularly excited about the impact of AI and machine learning on efficiency, and QuickLink is committed to embedding these advancements into its solutions.

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Do you have new updates or launches planned?

StudioEdge remains in its initial launch phase, with exciting updates and new releases expected soon. We are continuously working on innovations to advance its offerings, promising further transformative solutions for its clients.

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Moltbook, the AI-only social network, sparks hype, doubt and fear

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CALIFORNIA: Moltbook, a Reddit-style social platform built exclusively for artificial intelligence agents, has emerged as the latest obsession in Silicon Valley, drawing intense attention for its explosive growth and surreal bot-driven interactions.

The platform hosts more than 100 communities where AI agents post, argue and joke about topics ranging from governance theory to esoteric “crayfish debugging” concepts. Within days of launch, Moltbook recorded tens of thousands of posts, nearly 200,000 comments and more than 1 million human visitors observing the activity.

Yet the numbers and the autonomy are under scrutiny, as per media reports. A security researcher has suggested as many as 500,000 accounts may trace back to a single address, raising doubts about Moltbook’s membership claims. Many posts could also be the result of humans instructing their AI tools to publish content, rather than bots acting independently.

The platform runs on agentic AI, powered by an open-source tool called OpenClaw, formerly known as Moltbot. Unlike chatbots such as ChatGPT or Gemini, these agents are designed to perform tasks on users’ devices, from sending messages to managing calendars, with minimal human input. Once authorised, they can interact freely on Moltbook.

Some tech figures have hailed the platform as a glimpse of a post-human internet. Head of crypto custody firm BitGo Bill Lees, called it evidence that “we’re in the singularity”.

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Academics are less convinced. Petar Radanliev, an AI and cybersecurity expert at the University of Oxford, said the idea of agents acting independently was “misleading”, describing Moltbook instead as automated coordination within human-set constraints. Columbia Business School assistant professor David Holtz, dismissed the spectacle as “thousands of bots yelling into the void and repeating themselves”.

Beyond hype, security worries loom large. ESET global cybersecurity advisor Jake Moore, warned that granting AI agents access to emails, private messages and files risks prioritising efficiency over privacy. Andrew Rogoyski of the University of Surrey said high-level system access could lead to serious damage, from erased data to compromised company accounts.

Even OpenClaw’s founder Peter Steinberger, has felt the darker side of attention, with scammers hijacking his old social media handles after the platform’s rebrand.

For now, Moltbook remains a strange digital zoo: part experiment, part spectacle, where AI agents banter about philosophy, productivity and, occasionally, their fondness for their human operators.

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Apple appoints Avtar Ram Singh as head of international marketing

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CALIFORNIA: Apple has handed a bigger global brief to a long-time insider. Avtar Ram Singh has taken over as head of international marketing for the App Store, Apple Arcade and the Apple Games app, deepening his remit across one of the company’s fastest-growing businesses.

“I’m happy to share that I’m starting a new position as head of international marketing, App Store, Apple Arcade and Games App at Apple,” Singh said while announcing the move.

The promotion crowns nearly seven years at Apple, where Singh has led services marketing across Southeast Asia and India and previously served as head of marketing for Southeast Asia content and services, business lead for Apple Podcasts in the region and interim marketing lead for the App Store internationally.

His new portfolio spans three pillars of Apple’s services push. The App Store, which Apple positions as a safe and trusted discovery platform, now attracts more than 850 million average weekly users globally. Since 2008, developers have earned over $550 billion on the platform.

Apple Arcade, the company’s gaming subscription service, offers unlimited access to a catalogue ranging from brain teasers to big-name franchises. The recent addition of Sid Meier’s Civilization VII Arcade Edition brings a AAA PC title to iPhone, iPad and Mac from 5 February.

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Then there is the Apple Games app, unveiled at WWDC as a unified destination for games from the App Store and Arcade. It aggregates titles in one place, surfaces personalised recommendations, tracks events and achievements, and lets users compete with friends or connect controllers for a console-like experience.

Singh arrives with a hybrid background in strategy, data and creativity. His career spans digital and social media marketing, business intelligence, content, editorial and analytics across culturally diverse markets. He has worked on brands including P&G, Accor, Audi, UBS, Nikon, Samsung, Sony, Pizza Hut, HBO and Singapore Airlines-linked businesses such as Scoot.

Before Apple, Singh led strategy at Falcon Agency, focusing on performance marketing and ROI-driven digital frameworks. He earlier ran the social practice at Publicis Singapore, where he oversaw operations, business development and regional social strategy for multinational clients. His career also includes roles at Ogilvy-linked Circus Social, Rocket Internet ventures Lazada and Zalora, and research firm IDC in Bangkok, where he analysed technology markets and won early awards for collaboration and client retention.

At Apple, he has been close to several service launches and expansions, including Apple Fitness+ in Singapore, Apple Creator Studio, global podcast subscriptions and new App Store marketing tools.

The timing is notable. Apple’s services business has posted record years, and gaming is becoming a sharper battleground as platforms chase engagement and recurring revenue. Singh’s brief sits at the intersection of content, community and commerce.

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In a market where attention is scarce and loyalty scarcer, Apple is betting that sharper storytelling and smarter marketing can keep users inside its ecosystem. Singh now holds the megaphone. The real test will be how loudly the world listens.

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Cloud nine in the capital Bharathcloud plugs Delhi into its AI plans

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MUMBAI: Bharathcloud is bringing its cloud closer to power. The Hyderabad-based sovereign AI cloud services provider has opened its Delhi office, marking its formal entry into North India and setting the stage for its next phase of growth.

The expansion comes as India’s digital transformation fuels rising demand for AI-ready cloud infrastructure, driven by wider adoption of artificial intelligence, machine learning, the Internet of Things and data-heavy applications. With the new office, Bharathcloud plans to onboard more than 100 employees in 2026, strengthening its workforce to support customers across government, enterprises, MSMEs and social sectors.

The Delhi presence is expected to sharpen the company’s engagement with organisations seeking secure, scalable and cost-efficient cloud platforms that comply with India’s data sovereignty requirements. It also positions Bharathcloud closer to policy, public sector and enterprise decision-makers in the region.

Founded in Hyderabad, Bharathcloud offers AI-ready cloud infrastructure including Kubernetes-as-a-Service, zero-trust security architecture and multi-level data protection frameworks. Its platform supports AI and ML workloads, blockchain application migration from hyperscalers and distributed data management, with an emphasis on reliability, low latency and operational continuity.

“With the Delhi expansion, we are positioning Bharathcloud to engage more closely with AI-driven enterprises and technology hubs in North India,” said Bharathcloud co-founder Rahul Takallapally. He added that the move would help nurture local cloud and AI talent while accelerating the adoption of secure and resilient AI infrastructure across sectors.

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The company currently operates in Hyderabad, Bengaluru, Mumbai, Kolkata, Lucknow and Chennai, employing over 200 people and serving more than 1,500 clients across manufacturing, healthcare, financial services, IT and media. Aligned with national initiatives such as Digital India and Make in India, Bharathcloud continues to focus on building indigenous AI-cloud infrastructure to support data localisation and the country’s growing appetite for next-generation digital solutions.

With its Delhi office now live, the company is signalling a clear intent: to make sovereign, AI-ready cloud infrastructure not just an alternative, but a mainstream choice for India’s north as well as its tech capitals.

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