GECs
SPTI signs development agreement with Base Camp Films
MUMBAI: Sony Pictures Television International’s (SPTI) international networks group is expanding its original production efforts by signing a format development and series production agreement with reality production house Base Camp Films.
The announcement was made by Marie Jacobson, SPTI’s senior vice president, programming and production, international networks, and by Base Camp principals Brady Connell and Jim Jusko.
SPTI’s international networks group has been acquiring rights to produce local-language versions of third party formats, mainly for its AXN and Sony Entertainment Television (Set) networks. AXN and Set have produced local-language versions of such international formats as The Amazing Race (on AXN Asia), Big Brother (on Set India as Bigg Boss), Pop Idol (Set India as Indian Idol and Set Latin America) and Strictly Come Dancing (Jhalak Dikhla Jaa on Set India).
The agreement with Base Camp augments SPTI’s efforts to acquire and develop its own original formats as part of its overall growth strategy.
“While we’ve found great success with such third party formats as Pop Idol, The Amazing Race and Strictly Come Dancing, SPTI’s international networks are continuously seeking out homegrown, commercial formats with multi-platform extensions which our networks can own and control,” said Jacobson. “Jim and Brady are just the guys to bolster our collective efforts to develop and adapt formats for our international web of channels.”
Base Camp principals Connell and Jusko will executive produce projects developed under the deal and adapt formats developed or acquired overseas by SPTI for sale in the United States.
“The opportunities and challenges in the international TV marketplace make it an exciting and growing business for us,” said two-time Emmy winner Connell (The Amazing Race, Survivor, Eco-Challenge). “Our relationship with SPTI has grown steadily over the years, and we share a strong belief in the value of international partnerships for the production of innovative high-value programming,” noted Jusko who, prior to forming Base Camp with Connell in 2002, brought key international partners to Disney’s Air Bud and Lions Gate’s Kiefer Sutherland starrer, Dead Heat.
As part of the agreement, the first format in active development is Base Camp’s Six Degrees of X. Developed to be scalable for global, regional or local production, Six Degrees of X tests the theory that all people are somehow connected by only six degrees of separation, even today’s hottest celebrities and their most adoring fans.
“Six Degrees of X is great TV and opens the door for compelling extensions in the web and mobile space,” added Jacobson. “We’re actively developing it out to pilot across our SPTI networks later this year.”
SPTI is also fast-tracking the development of a groundbreaking cross-platform interactive ‘crimesolving’ project known as MyCrime. To be produced with Base Camp for SPTI’s international channels and networked with internet and wireless devices, MyCrime is set for global launch in mid 2007.
Pamela Parker, SPTI’s vice president, business affairs and acquisitions, led negotiations on behalf of SPTI. The agreement was negotiated for Base Camp by United Talent Agency.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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