Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 8 – 21 February 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
ColorPlus (Raymond) | Fortune Communications | Starcom | 150 million |
Essar Group Telecom Retail Chain | – | Starcom | 250 million |
Haier Appliances | Mediacom | Zenith Optimedia | 200 million |
Jet Airways | – | Starcom | 1 billion |
Creative | |||
| ERA Group | Fortune Communications | Oxygen Communications | 120 million |
| Essar Group Telecom Retail Chain | – | McCann – Erickson | 250 million |
| Haier Appliances | Grey Worldwide | Law & Kenneth | 350 million |
| Hot Spots retail (Spice Telecom) | Noshe Oceanic | Brand Curry (Delhi) | 35 – 40 million |
| Institute of Steel Development and Growth (INSDAG) | – | JWT (Kolkata) | 200-250 million |
| Iris & Lia Air Care (Ripple Fragrances, NRR Group) | – | MAA Bozell | 20 million |
| New Holland Tractors | Rediffusion DY&R | Saatchi & Saatchi | 50 million |
| Tata Indicom Broadband | McCann-Erickson | Ambience Publicis | 50-60 million |
| The Economic Times | – | McCann – Erickson (empalaned) | NA |
| Travelguru.com | Euro RSCG | Contract Advertising | 80-100 million |
Creative & Media | |||
Carlson Hotels Asia Pacific | – | Promodome (Delhi) | 20 million |
Delhi Police | – | 60 million | |
Fedders Lloyed | – | Dentsu Marcom | 80-100 million |
Orris Infrastructure | – | Noshe Oceanic (Delhi) | 100-150 million |
Reed Exhibitions | – | Promodome (Delhi) | 45 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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