Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 6 – 19 September 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
BL Kashyap & Soul Space (Real estate) | – | Initiative | 600 million (combined) |
Carlsberg (South Asian Breweries) | |||
Mantri Developers (Real estate) | |||
Passat (Volkswagen) | – | Mediacom (Mumbai) | 150 million |
| Times Business Solutions | – | Zenith Optimedia | 500 million |
Creative | |||
| Bacardi Martini India Ltd (Complete portfolio) | Rediffusion DY&R | Leo Burnett (Delhi) | NA |
| Century Plywood | JWT | Bates David Enterprise (Kolkata) | 100 million |
| Carlsberg (South Asian Breweries) | – | Lowe | NA |
| Diageo‘s wine portfolio | – | CreativeLand Asia | 200 million |
| Media Video Ltd (Real estate division) | Sepia Advertising | Brand Curry | 50 million |
| Onida (entire portfolio) | Rediffusion DY&R | McCann Erickson | 500 million |
| Passat (Volkswagen) | – | Mudra DDB | 150 million |
Creative & Media | |||
Kenstar Kitchen Appliances | Quadrant | Triton Communications | 150-200 million |
Sagacia (staffing firm) | – | MAA Bozell | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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