MUMBAI: Jaane bhi do yaaro is made on a budget of Rs 70 million and is slated for a worldwise release on 7 December.
The satellite rights of the film have been sold. Talks are on with a corporate house to sell the music and DVD rights.
Releasing in India with 400 prints, the Sanjay Sharma (brother of Anil ‘Apne‘ Sharma) directed Jaane Bhi Do Yaaro has tied up with jewelry line Gitanjali and will have in-film placement of their products.
A comedy revolving around a diamond robbery, the film will have the brand Gitanjali promote the lead actor, Kapil through various contests and promotions. Probably it is the first time that a male lead is being promoted by a jewelry line.
As for the rights to the title of the film, Rohit Shetty, the marketing consultant to Anil Sharma, discloses that it has been acquired. But he refused to divulge the amount. Jaane bhi do yaaro was a 1983 satirical comedy directed by Kundan Shah and produced by NFDC.
Jaane bhi do yaaro will launch Kapil Sharma (brother of Anil Sharma) in the lead opposite Kulraj Randhawa (of TV serial Kareena Kareena fame) and will also star Meghna Chatterji. Bappi Lahiri has scored the music in the film. Made under their family banner, Shantketan, the making of the film has been supervised by Anil Sharma.
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