Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 18 October 2007 – 31 October 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Aegon Religare Life Insurance | – | MediaCom | 150-200 million |
Hindustan Pencils | MediaCom | MPG | 50 million |
Maytas Properties | – | Maxus (Mumbai) | NA |
Multi Commodities Exchange (MCX) | – | MediaCom | 100 million |
Creative | |||
| A K Mehrasons (AKM Jewellery) | Satish Sud Graphics | Equus Red Cell | NA |
| Connect (HFCL Infotel) | – | Vyas Giannetti Creative | 60-70 million |
| Ping (HFCL Infotel) | – | 30-35 million | |
| Dawaat (LT Overseas) | Publicis | Brand Curry | 50 million |
| Danone (Food Products) | – | Euro RSCG | NA |
| Oriental Insurance Company | Leo Burnett, Sobhagya & Euro RSCG | FCB Ulka,Euro RSCG & Percept H (empanelled) | NA |
| Sharbat Rooh-Afza, Cinkara, Pachnol (Hamdard) | Mudra, Triton (Delhi) | Triton (Delhi) | 200 million |
| Safi, Rogan Badam Shirin, Joshina and Sualin (Hamdard) | JWT (Kolkata) | ||
| To be launched newspaper (ANL & India Today Group‘s JV) | – | Capital Advertising | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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