MUMBAI: Celebrity and brand management firm Carving Dreams Entertainment Ltd is foraying into film production. The company has entered into a deal with Los Angeles based studio Hollywood Studios International (HSI) for a slate of five movies over the next four years.
Says Carving Dreams Entertainment MD Afsar Zaidi, “It is an outsourcing deal and the project is going to be funded by HSI.”
The total project cost for the five movies is around $100 million, adds Zaidi.
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| Neeraj (Bunty) Bahl |
Carving Dreams has roped in Popcorn Entertainment CEO Neeraj (Bunty) Bahl to head the movie business. It has created a dedicated division, Carving Dreams Motion Pictures (CDMP).
“We‘ve been in the business of brand management for a while. The tie-up helps us leverage HSI‘s strong distribution network for making international quality cinema, that will be made in English and Hindi.”
The announcement comes in the backdrop of HSI‘s acquisition of Hollywood actor and producer Mark Damon‘s production house. CDMP will, however, be handling the production work for these films.
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| Afsar Zaidi |
“The films will star a mix of Bollywood and Hollywood actors and the first project will go on floors in July 2008,” says Zaidi.
Carvings Dreams Entertainment has most recently been involved in branded entertainment consulting for Spykar for in-film placements in Mahesh Bhatt‘s forthcoming film Jannat. It also manages celebrities like Hrithik Roshan, Ajay Devgan, Kajol, Bipasha Basu amongst others.
Its foray into film production is a follow-up to its entry into ad-film production, wherein it shot a TVC featuring Hrithik Roshan for Macroman.
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