MUMBAI: Worldkids Foundation, a not-for-profit organization dedicated to the promotion of ‘entertainment with a purpose‘, announced the launch of the “Kotak Worldkids International Film Festival.”
The festival to be held in association with Kotak Mahindra Bank, Godrej Interio, BPL Mobile, AIAI, Ryan International School, Adlabs, P9 Integrated and with support from Department of Culture – Government Of Maharashtra, Children‘s Film Society of India (CFSI) and Times Foundation, will showcase the best of International and National award winning Animation, Documentaries, Shorts and Feature Films at the week long festival.
Adlabs, Wadala will screen and host Mumbai‘s first-of-its kind children‘s film festival targeted at 8-18 year olds. World Kids Foundation will be promoting the festival while P9-Cinema Activation will be marketing the event.
Some of the multi-award winning films which will be showcased during the festival are Red like the Sky –Italy, Hayat-Iran, Heda Hoda– India, Magnifico – Phillipines, An Inconvenient Truth – USA, Charkh– Iran, Summer with the Ghosts – Canada, Pinky & Million Pug – Germany, Halo – India, Malli – India, Bonkers – Holland and Benji – USA.
Explaining the reason behind initiating such a move, Festival Director Manju Singh said, “Our endeavor is to engage the children of India with positive media images and inspire them into thinking and learning while having a good time Entertainment with a Purpose is the Foundations mantra.”
“Kotak Worlkids International Film Festival will provide a platform for young and talented directors to reach a wider audience at the festival, thus hoping to encourage the wider film fraternity into dabbling more in the production of films for children,” asserted Vijay Kalantri, Chairman, Advisory Board, WKIFF.
Commenting on the occasion, Rahul Sinha, Group Brand Head, Kotak Mahindra Bank Ltd., said, “The idea of hosting this exclusive international film festival for children was first mooted with the Worldkids Foundation and I am delighted that this has come to fruition. It will be our endeavor to provide healthy and wholesome entertainment to children, help them enhance their knowledge, develop their character, broaden their perspective and help shape them into useful citizens of modern India.”
Talking about P9‘s participation to market the festival P9 Integrated CEO Navin Shah said, “Worldkids International Film Festival was more of an opportunity for us to be part of something that was not just huge by itself in its nature but also an opportunity for us to be providing a platform for the children of our nation. It is very crucial for us to imbibe good values and culture in our children and this festival promises to do the same.”
Commenting on the association with the WorldKids International Film Festival, BPL Mobile director and CEO S Subramaniam said, “We endeavour to contribute to the growth of the society in the best possible manner and hence we are privileged to be associated with this International Film Festival which proposes learning through entertainment to the children of today. This association will serve as a platform for us to help these children learn as they grow since we at BPL Mobile believe that it is the children of today who will take our country ahead in the future.”
Godrej Interio COO Anil Sain Godrej aid,” World Kids Festival is an opportunity for Godrej Interio (i-space) to interact with the children from these schools that will only help us as a company form a bigger and brighter relationship with each one of them.”
Adlabs Cinemas COO Tushar Dhingra said, “Kids are a very important part of our audience and this festival is a great opportunity for us to entertain them and their families in a healthy and whole some way.”
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