MUMBAI: Adlabs Cinemas in association with animation studio Future Thought Productions is bringing a short film series called Crime Time to all its theatres.
Each animated film, of less than two minutes in duration, will be played during intermission with new episodes being introduced on a periodic basis.
The original series will debut in all Adlabs cinemas later this month.
The animated series will also be extended to mobile, cable and satellite platforms.
Crime Time is a series of stories that involve Shifty (The Criminal), a pint-sized pilferer with lofty ambitions and limited brainpower. He perpetrates crimes from the sublime to the ridiculous – never quite pulling them off and resulting in hilarious consequences.
Adlabs Cinemas COO Tushar Dhingra said, “The idea was to fully engage our audience at all times including intermission, and also to provide original content, putting our own distinctive stamp on the movie-viewing experience. We are looking at extending Crime Time to mobile, cable and satellite platforms as well.”
“Crime Time has proven to be a popular property with distribution throughout Europe, the US, Australasia and Latin America. We are delighted to bring this property to viewers in India exclusively through Adlabs”, said Future Thought Productions founder Jay Zaveri.
Future Thought Productions is an animation studio involved in the development and production of animated content for film, television, web and the mobile space.
Some of the clients and partners include Walt Disney Company, Warner Bros, MTV, Nickelodeon, UNICEF and product companies such as Pepsi, Procter & Gamble, Cadbury, Orange and Unilever, among many others.
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