Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 13 December 2007 – 26 December 2007. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
| Cotton County | – | Starcom Worldwide | 200 million |
| NDTV Imagine | – | Maxus | 200-250 million |
Su-Kam | – | Allied Media | 200 million |
Creative | |||
| A1 Team India (A1GP, World Cup of Global Motosport) | – | Wieden+Kennedy (Delhi) | 500-700 million |
| Incredible India 2008 Global | – | 80 million | |
| British High Commission | – | Contract Advertising | NA |
| Brylcreem (Sara Lee Household & Body Care India) | RK Swamy BBDO | JWT | 100-120 million |
| Photon Infotech | – | WOC (Chennai) | NA |
| Star Cements | – | Mudra (Ahmedabad) | NA |
| Yakult (Probiotic drink) | – | M&C Saatchi | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
Leave a Reply