Percept to invest Rs 350 million in Hanuman 3

MUMBAI: Percept Picture Company (PPC), a part of Percept Holdings, is pumping in Rs 300-350 million for Hanuman 3, a 3-dimensional movie.

Hanuman 3 is slated for release in 2010. Kerala-based Toonz Animation will be doing the post production work for the movie.

PPC will shortly start on the pre-production of Hanuman 3. The name of the sequel movie is yet to be decided.

Released in 2005, Hanuman Jai Bajarangbali was a block buster. The Return of Hanuman has released this Friday.

“We are investing Rs 300-350 million for Hanuman 3. The story, director and title of the film is yet to be decided. Our aim is to make Hanuman a universal animation entertainment property in terms of value and appeal,” PPC CEO Preet Bedi tells Indiantelevision.com.

Hanuman offers merchandising opportunities for multiple products like key-chains, sharpners, face masks and maze. For Return of Hanuman‘s branded merchandise, Percept has already tied up with Future Group, Jump Games, Baskin Robbins, D‘damas and Camlin.

Regarding expanding the footprint of Return of Hanuman, PPC and Toonz Animation have decided to release it in four Indian regional languages. It will also be made available in foreign languages.

“We will dub Return of Hanuman in at least four Indian languages including Tamil and Telugu. We will also release it in English, German, Italian and Spanish languages, probably with sub-titles,” says Bedi.

Besides Hanuman and Return of Hanuman, PPC has also produced or distributed Mera Pahla Pahla Pyar (MP3), Traffic Signal, Deadline, Jai Santoshi Maa, Malamaal Weekly, Corporate, Pyaar mein twist, Makdee, Dor Home Delivery and Phir milenge.

Toonz Animation India is part of the international business conglomerate, Comcraft Group, which is based in Geneva and a major provider of animation to the top US and European producers.