Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 24 January 2008 – 6 February 2008.
spends in Rs
Media
Bharti AXA Investment Managers
–
Law & Kenneth
NA
Bigadda.com
–
CreativeLand Asia
100 million
Elder Pharmaceuticals (toiletries range for men)
–
Leo Burnett
100 million
Fiama Skinsense (Soap- ITC)
–
Law & Kenneth
200 million
Grande Punto (Fiat)
–
Bates David Enterprise
900 million
Linea Sedan (Fiat)
–
Swift Sedan
–
Lowe
200 million
Noshe Oceanic
100 million
AMO communications
NA
Maxus wins Grande Punto (Fiat) and Linea Sedan (Fiat) media account with an annual spend of Rs 900 mn.
Account name
Incumbent
New agency
Reported annual
Grande Punto (Fiat)
–
Maxus
900 million
Linea Sedan (Fiat)
–
Tourism Malaysia (South Asia)
Beehive Communications
Beehive Communications
700-800 million
Creative
Creative & Media
Femella (Female apparel)
–
Latitude 23
NA
Groversons (Lingerie)
K- Factor
Rohtas Ventures ( Real Estate)
–
50 million
Think Negative Contest (Danik Bhaskar Corporation)
–
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