MUMBAI: Apart from Mumbai, UTV will be distributing Abbas-Mustan‘s Race to Inox in West Bengal and Rajasthan, PVR in Mysore, Bobby Arts in UP and Raksha Entertainment in Bombay. It will also be distributing the film in Delhi NCR.
Apart from all these, UTV is still negotiating on the remaining territories.
The thriller is also being dubbed in two South Indian languages namely Tamil and Telugu which will be simultaneously released with the Hindi version on 21 March.
The decision to dub the film in two southern languages was taken to compleletely penetrate into this regional market. Around 75-100 prints of the film will be released in the two regional languages.
The producers of Race, meanwhile, have come out with a book, designed by Rahul and Himanshu Nanda, to promote the film. According to the producers, the book gives the reader an insight into the film.
Leave a Reply