MUMBAI: The more a film is blogged about before its release, the higher gross box office sales are likely to be in the US. As many as 10 weeks prior to release, films that eventually grossed $100 million in sales received eight times the buzz of films grossing smaller amounts.
This information is contained in the first edition of Nielsen PreView in the US. This is a B2B research service providing its members unique business and marketing insights.
Nielsen PreView will draw upon Nielsen‘s marketing and media information sources, including informational databases and industry experts, to create original, multidisciplinary studies that address the most pressing research interests and concerns voiced by members on PreView‘s website, www.nielsenpreview.com.
Nielsen will present the details of the first PreView member report at the ShoWest motion picture industry convention in Las Vegas, Nevada, on 13 March. With a focus on the entertainment industry, the study modelled and analysed box office results for 400 recent movies along with related data from Nielsen‘s online, entertainment and media units, and found box office success may be directly linked to pre-release online buzz.
Nielsen PreView SVP Ann Marie Dumais says, “The reports and studies from Nielsen PreView demonstrate the power of the Nielsen service offerings – our world-class, integrated panels and data assets, coupled with our analytical and market intelligence capabilities – to an extended, broader spectrum of clients across all industries.
“Nielsen‘s reputation of quality and substance combined with membership feedback make for a powerful and unique partnership. By building a membership based upon common needs, as opposed to job function or affiliation, Nielsen will be able to more efficiently understand, address and deliver unique business intelligence.”
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