France Telecom CEO Lombard to deliver keynote at MipTV

MUMBAI: France Telecom chairman and CEO Didier Lombard will outline the telecom giant’s audiovisual strategy as part of the conference programme at the television trade event MipTV which takes place in Cannes from 7-11 April 2008.

Lombard will deliver the keynote address on 9 April under the title Inventing a New Media TV Experience, in which he will present his vision of France Telecom – Orange’s mobile and internet brand – in the audiovisual sector through its TV Everywhere service.

This draws on the group’s technological and marketing innovations to offer television “where I want, when I want, how I want,” available across all screens, with on-demand content, interactive services and personalised advertising.

Reed Midem director of television division Paul Johnson says, “Didier Lombard’s presence at MipTV featuring Milia 2008 shows how much convergence between telecoms and traditional television has become a reality. With 170 million customers throughout the world and as many potential viewers, France Telecom is a major player in the international content market.”