Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 17 April 2008 – 30 April 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
IOCL | TME | Madison | NA |
| Lodestar Universal (empanelled) | |||
HPCL | Mindshare | Mindshare | 400 million |
| Mudra Max | |||
| ZenithOptimedia (empanelled) | |||
Creative | |||
| Aircel | Publicis India | Dentsu Marcom | 500 million |
| HPCL | JWT | JWT | 400 million |
| Mudra | Mudra | ||
| O&M | Leo Burnett (empanelled) | ||
| ING Vysya Bank | Rediffusion DY&R | JWT (Bangalore) | 200 million |
| IOCL | Rediffusion DY&R | Rediffusion DY&R | NA |
| Grey Worldwide | |||
| Draft FCB Ulka | |||
| Grey Worldwide | McCann Erickson (empanelled) | ||
Creative & Media | |||
Nitco Tiles | Prem Associates | Triton Communications | 50 million |
| Carat | |||
Titan Gold Plus (Jewellery retail) | – | TBWA (Bangalore) | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
Leave a Reply