MUMBAI: Adlabs Films Limited, part of the Reliance Anil Dhirubhai Ambani Group (ADAG), is foraying into the Malaysian market. The company has entered into an agreement for acquisition of controlling interest in Malaysia-based Lotus Five Star Cinemas.
As per the pact, the company will be operating a 51 screen cinema chain in Malaysia.
The deal is a part of the company‘s aggressive strategy to expand its global opportunities.
The chain, which already has a presence in the US, Nepal and Mauritius, will have a footprint across Malaysia now. It will be playing mainstream Hollywood films in addition to movies in the Indian languages like Hindi, Tamil, Chinese and Malay.
Reliance ADAG senior vice president Anil Arjun said, “This acquisition will strengthen Adlabs Cinemas‘ international presence. The international network, in addition to Malaysia, comprises 220 screens covering the East, Mid West and West Coast of USA and also Mauritius and Nepal.”
Adlabs has a presence of 160 screens across India and an international footprint of 220 screens spread in the East, mid-West and some parts of the United States.
The company‘s investor update presentation for the quarter established that Adlabs‘ exhibition business has generated revenue of Rs 423.9 million during the quarter to December 2007.
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