Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 29 May 2008 – 11 June 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
DuPont | – | TME | 50-60 million |
Hero Electric | – | Maxus | 200 million |
Muthoot Group | – | Carat Media | 200 million |
Creative | |||
Alchemist Group (Food & Beverages, Hopsitality, etc.) | – | McCann Erickson (Delhi) | NA |
Captain Gopinath‘s new cargo venture | – | Grey Worldwide (Bangalore) | NA |
Domino‘s Pizza | Contract Advertising | Contract Advertising | 150 million |
Kitply | – | Law & Kenneth | 200 million |
My FM | Grey Worldwide | RK Swamy BBDO | 100 million |
Suzuki Motorcycle | 500 million | ||
Runwal Group | – | AMO Communications | 50-70 million |
Simplifly Deccan | Orchard Advertising | Rediffusion DY&R | 400 million |
Tata Indicom | DraftFCB Ulka | Contract Advertising | 800 million |
| DraftFCB Ulka | |||
Zee Tamil channel (to be launched) | – | Draft FCB Ulka | 50 million |
Creative & Media | |||
Devgen (Biotech) | – | Orchard Advertising | 350 million (combined) |
Piramal Healthcare (new skincare products) | |||
Security Personnel Services (SPS) | |||
DLF Pramerica (Life Insurance) | – | Meridian (Delhi) | NA |
Unitech | – | ||
India Tales (Entertainment) | – | Genesis Advertising | 80 million |
Jute Manufacturing Development Council (JMDC) | – | Crayons (Kolkata) | NA |
National Council for Jute Diversification (NCJD) | – | ||
Renovau Telecom | – | Mudra (Ahmedabad) | NA |
Videocon | – | Saatchi & Saatchi | 2.5 billion |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. | |||
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