Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 24 July 2008 – 6 August 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Finesse (Lornamead Group) | – | Zenith Optimedia | 100 -120 million (combined) |
Yardley (Lornamead Group) | – | ||
Iffco Tokio General Insurance | Dentsu | Zenith Optimedia | 150 million |
Manappuram Group | – | Lintas Media Group | 150 million |
Creative | |||
| Apollo Tyres | JWT | M&C Saatchi | NA |
| Glitz Cinemas | – | ||
| Chennai Live (FM venture of Muthoot Group) | – | Bates 141 (Chennai) | NA |
| Finesse (Lornamead Group) | – | PerceptH | 100 -120 million (combined) |
| Yardley (Lornamead Group) | – | ||
| Iffco Tokio General Insurance | Dentsu | Publicis India | 150 million |
| Kingfisher Airlines | Equus Red Cell | JWT | 800 million |
| Manappuram Group | – | Lowe | 150 million |
| Monte Carlo | JWT | McCann Erickson (Delhi) | 150-200 million |
| SBI Mutual Funds | JWT | Percept H | 400 million |
| Xenos Technologies | – | be positive 24 | NA |
Creative & Media | |||
BL Agro Oils Ltd | – | Sepia Advertising | 50 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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