Brand Planet Elephant wins Religare creative account with an annual spend of Rs 1 bn.






Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 7 Aug 2008 – 20 Aug 2008.














































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

BPCL

Mediaedge:cia

Lintas Media Group

500 million

Consim Info

Starcom

Media Direction

250 million

Stovekraft


Lintas Media Group (Bangalore)

200 million

Creative
Canara HSBC Oriental Bank
Everest Brand solutions 250 million
Franklin Templeton Investments Rediffusion DY&R
M&C Saatchi 150 million
GE Money Wizard JWT TWBA India
150 million
Hanes McCann Erickson Lowe 80-100 million
Hindware Modus Hakuhodo Percept 150-200 million
Nalli Silk O&M
McCann Erickson (Bangalore) 120-150 million
Religare VGC
Brand Planet Elephant 1 billion
RPG Cellucom (retail chain) Euro RSCG O&M 80 million
VGN Enterprises TBWA (Chennai) 60 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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