News Broadcasting
Regionalism Rules
There‘s no business like news business. Or at least that’s what it appears given the way new players are surfacing with amazing regularity. The national news market is already packed with players besides new entrants still waiting in the wings. It doesn’t come as a surprise then that regional news channels too are hopping on to the bandwagon.
The growth in the regional news markets – specifically Maharashtra, West Bengal and the Southern states of Tamil Nadu, Kerala, Karnataka and Andhra Pradesh – is remarkable.
This is why even national news broadcasters are eyeing the regional spaces. Star and Zee already have a presence in West Bengal and Maharashtra. Network18 has just joined the party in Maharashtra with IBN Lokmat.
The regional news market, year-on-year basis, has grown 13.3 per cent in 2006 and 41.2 per cent in 2007. The first six months of 2008 have seen growth being pegged at 16.7 per cent, leading to the regional news audience share touching 2.8 – which is a doubling from 1.4 per cent in 2004.
Moreover, ad volume is also seeing exponential growth, according to Tam Adex. It says that ad volume on regional news channels (combined Marathi, Bengali, Southern) in 2006 was 17,682 seconds.The amount virtually doubled in 2007 to touch 31,167 seconds. Even in the first five months of 2008, the ad volume was 18,843 seconds.
South Rules!
The southern broadcast news market is the most lucrative amongst Indian regional plays. Apart from the subcontinent, the channels have viewership in Sri Lanka, China, the Middle East, UK, Canada, Europe, Australia and parts of South Africa and the United States.
Recently, the southern market has seen much activity: launches, announcements of launches, changes in political equations and an increased intensity of competition in almost every language segment –Tamil, Malayalam, Kannada or Telugu.
The Tamil news segment for instance is just opening up following the public parting of ways between Kalanidhi Maran‘s Sun Network and his grand-uncle and Tamil Nadu chief minister M Karunanidhi.
As of now, Tamil Nadu has three major players: Sun News from Sun Network, Jaya Plus from the AIADMK backed Jaya TV and
Raj News from Raj TV. The DMK backed Kalaignar TV also runs its own news bulletins. The free-to-air Mega TV, a 24-Tamil news, current affairs and entertainment channel, promoted by State Congress MP KV Thangabalu, completes the Tamil news pack.
An interesting point to note is that the market is nascent and players are taking it easy: Raj News, for instance, has invested Rs 300 million, but has yet to start generating revenues. “Our investment is about Rs 300 million, and break even will be in three years. From next year we will start billing,” says Raj TV Network promoter Rajendran.
The other large southern language news segment is Telugu with competition intense in Andhra Pradesh. The Telugu news leader TV9 (backed by Associated Broadcasting Corporation) appears to have ambitions to launch news channels in almost every language segment. It is followed by ETV2 – the news channel from ETV. The other big players are NTV News, TV5 News and Sun’s Gemini News.
Even Zee News Limited is planning its own Telugu offering Zee 24-Ghantalu, following its Bangla and Marathi launches.
TV9, meanwhile, has shown incredible growth in Karnataka, where it is much ahead of Sun’s Udaya Varthegalu and Suvarna News.
In Kerala, Manorama News is leading the comparatively smaller market. Among other players are Asianet News, People TV and India Vision. Even the state unit of the Congress recently launched Jai Hind TV with much fanfare.
Jai Maharashtra
The Marathi news market is a little less than Rs 80 million in ad revenues with three 24-hour news channels, Star Majha, Zee 24-Taas and IBN Lokmat. ETV Marathi, Mi Marathi, and state broadcaster DD Sahyadri also produce news but they are part of what are essentially Marathi entertainment channels.
Industry observers say that the Marathi news segment is still in the teething stage as it accounts for a measely 5 per cent of the entire Marathi advertising market (including entertainment television) estimnated at Rs 2 billion. “It is yet to get over its initial hiccups and grow to achieve its true potential,” says an observer.
With the launch of more Marathi news channels, the category will possibly have better representation and may lead to more moolah.
“I see a huge growth potential in the Marathi news segment,” says Zee News CEO Barun Das. “Marathi 24-hour news channels are now gaining acceptance among viewers as well as advertisers. The future of this market seems far better than what it is now.”
Tam data suggests that Star Majha was the Marathi news leader (in terms of relative share) before the launch of Global Broadcast News’ IBN Lokmat.
Within three months of its launch, IBN Lokmat has captured a significant market share. Star Majha and Zee 24-Taas are running neck-and-neck with IBN Lokmat not lagging far behind.
Marathi news channels agree that content-wise the needs of local viewers are different.They cannot be fobbed off with infotainment; what they look for is hardcore news – be it regional, national or international. For informative entertainment, they have the option of tuning in to other Marathi and Hindi GECs.
A major chunk of the news, around 70 per cent comes from the region or state, while national news share is 20 per cent. The balance 10-odd per cent is from international developments.
Aamar Shonaar Bangla
The Bangla news market is much bigger than its Marathi counterpart with media analysts pegging it at more than Rs 600 million. The reason lies in the common belief that the Bengali channels targeting West Bengal are also watched in neighbouring Bangladesh, making it lucrative for broadcasters.
“The Bengalis’ appetite for news in the mother tongue is higher than that in Maharashtra. Also, Kolkata is less cosmopolitan as compared to Mumbai,” points out Das.
Interestingly, Bengalis tend to have a penchant for news rather than general entertainment. That’s why Tara Bangla split itself into two channels – Tara Newz and Tara Muzik (a music entertainment channel).
The other players in the arena are Star Ananda, Zee 24-Ghanta, Kolkata TV and the recently launched NE News. Star Ananda clearly is leading the pack in this market.
Even ETV, for instance, has dedicated 20 per cent of its programming to news on the Bengali channel.
Apart from that, state broadcaster DD7, or DD Bangla channel delivers news.
Media Content and Communications Services (MCCS), the company that runs Star Ananda, is bullish about the future. And what about the space getting crowed?
“In fact, I see competition helping the market to expand even further,” says MCCS CEO Ashok Venkataramani. That perhaps is the dictum across all the channel segments.
The story first appeared in Indiantelevision.com‘s The NT Magazine. The PDF of the magazine can be accessed at http://www.ntawards.tv/y2k8/nt_mag.pdf.
News Broadcasting
Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace
KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.
Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.
The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.
“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.
Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.
Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.
The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.
India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.
On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.
The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.
In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.
The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.
Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.
Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.
News Broadcasting
Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh
NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.
The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.
Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.
According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.
The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.
In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.
With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.
News Broadcasting
Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.
The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.
The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.
Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.
India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.
The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.
He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.
Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.
At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.
-
News Broadcasting7 days agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
I&B Ministry3 months agoIndia steps up fight against digital piracy
-
iWorld1 week agoNetflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film
-
MAM3 months agoHoABL soars high with dazzling Nagpur sebut
-
Hollywood4 days agoThe man who dubbed Harry Potter for the world is stunned by Mumbai traffic
-
iWorld12 months agoBSNL rings in a revival with Rs 4,969 crore revenue
-
iWorld3 months agoTips Music turns up the heat with Tamil party anthem Mayangiren
-
MAM7 days agoNielsen launches co-viewing pilot to sharpen TV measurement


