MUMBAI: Retail chain for mobility solutions Cellucom has tied-up with Madhur Bhandarkar‘s upcoming flick Fashion. Cellucom is the co-sponsor and official mobility solutions partner of Fashion.
As part of the tie-up, Cellucom has also announced a nationwide offer for its customers. The offer entitles each customer to a scratch card on the purchase of a mobile handset or a laptop from select brands. The scratch card will have an assured free gift from selected outlets – diamond jewellery by Gitanjali, Fashion movie tickets, Fashion audio CDs or an Airtel connection. The company will give away gifts worth Rs 10 million during the offer.
Says Cellucom Group MD and CEO Arun Nagar, “Associating with the movie Fashion will help us tap our key audience, as both, Fashion and Cellucom, target individuals with a sense of style and the inclination to stay ahead with the latest from the world of fashion and technology.”
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