Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 13 November 2008 – 26 November 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Micromax | – | ZenithOptimedia | 200 million (combined) |
| Bharat Hotels | – | ||
Creative | |||
| Capital Shield (Bajaj Allianz Life Insurance) | – | PerceptH | 70 million |
| Express Group | Vyas Gianetti Creative (VGC) | Leo Burnett | 150 million |
| ICICIdirect.com | Pickle Advertising | Dentsu Creative Impact (Mumbai) | 200 million (combined) |
| ICICI Direct | |||
| National Insurance Company (NIC) | – | Grey (Kolkata) | 250 million |
| TATA Sky | Rediffusion Y&R | O&M | 600-700 million |
| Wockhardt Hospitals | O&M (Bangalore) | Grey (Bangalore) | 200 million |
Creative & Media | |||
Delhi Pradesh Congress Committee (DPCC) | – | Crayons (Delhi) | 200 million |
| – | JWT (Delhi) | ||
Oceanic Consultants | – | Dentsu Marcom | 100 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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