NEW DELHI: UTV has introduced an array of marketing initiatives for its forthcoming film Delhi 6 which include a tour by the main star cast of the film by Rakeysh Omprakash Mehra to different parts of the country.
UTV flagged off a Delhi 6 Caravan from Mumbai on 13 February. The Caravan carries the cast and crew from the movie to Delhi and neighbouring Guragaon. Audiences will get an opportunity to meet the cast and crew at the premiere of the film.
There is a Delhi 6 Mela which will be held at the venue of the premiere in Delhi. The mela will showcase Delhi culture in traditional Chandni Chowk style incorporating all elements of old Delhi, including the cuisine and customs.
Later on 20 February, the team will travel to six different cities including Chandigarh, Jaipur, Bangalore, Mumbai and Hyderabad within a span of 24 hours for the promotion of the film.
Apart from this series of marketing strategies for the film, UTV has tied up with brands like McDonalds, Citibank, Dawaat, Motorola and Kingfisher. Citibank is offering a co-branded card to promote the movie.
Says UTV Motion Picture CEO Siddharth Roy Kapur: “Three years after our collaboration on Rang De Basanti, a movie that became a movement, Rakeysh and UTV are getting again with our latest offering, Delhi 6. There are huge expectations from the film for obvious reasons, and we are confident that the film will live up to them. We have worked hard to ensure that our marketing and distribution efforts help Delhi 6 to reach out to the widest array of audiences in India and around the world.”
Delhi 6 is slated to release on 20 February across 1200 screens in India and more than 220 screens overseas.
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