MUMBAI: US broadcaster truTV has unveiled two custom promotions with Hollywood studio Universal Pictures to expand awareness for Universal‘s theatrical releases of the political thriller State of Play and comedy adventure Land of the Lost.
truTV positions itself as being television‘s destination for real-life stories told from a dramatic first-person perspective.
The promotions are build upon an ongoing relationship between the film studio and the television network that have recently worked together to promote the DVD releases of Universal Pictures‘ Role Models and Focus Features‘ Burn After Reading. The first custom promotion kicks off this week.
Turner Entertainment promotions and marketing senior VP, Katherine Johnson says, “Universal is a valued partner that continues to challenge us to think creatively and develop strategic marketing platforms for its high-profile releases,” Universal recognises that truTV is a growing network with a diverse programming lineup that continues to attract young movie-going audiences.”
truTV will promote Universal‘s political thriller State of Play ithat has Oscar winner Russell Crowe leading the cast. This will be done through a custom promotion built around a mini-marathon for Dominick Dunne: Power, Privilege & Justice which airs on 12 April. truTV will feature a 90-second sneak-peek of the film, as well as branded tune-ins and in-show graphics that integrate a character‘s image from the film. Custom vignettes airing during the stunt will be created to feature State of Play cast commentary that highlights first-person accounts of the actors‘ roles in the film. For the thriller about a rising congressman and an investigative journalist embroiled in a case of seemingly unrelated homicides, Crowe is joined by Oscar-winners Ben Affleck and Helen Mirren as well as Rachel McAdams. State of Play releases on 17 April.
This summer, truTV will also drive awareness for Land of the Lost starring Will Ferrell, through custom promotions that will air across the two weeks that lead up to the film‘s release on 5 June. The promotional package will be wrapped around the Thursday primetime programming lineup on 28 May and 4 June. Each evening, truTV will feature a 90-second exclusive sneak peek of the film for viewers.
The network will drive viewers to the sneak-peeks through custom integrated tune-ins each week and integrated in-show graphics leading up to and airing throughout the night. In the film, Ferrell stars as a has-been scientist Dr. Rick Marshall, sucked into a space-time vortex and spat back through time. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world—a place of spectacular sights and super-scaled comedycalled The Land of the Lost.
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