MUMBAI: Shemaroo Entertainment has partnered with Emerging Media to release the IPL franchisee Rajasthan Royals‘ saga on home video. The properties will be released between 25 to 30 April.
Says Director Shemaroo Entertainment Hiren Gada, “The video consists of clippings of various matches that rajasthan Royals played, strategies that were followed, interviews, public reactions, etc. The 120-minute documentary tells the story of how the team, which was considered as the underdogs, went on to become the reigning champions.”
Apart from distributing the video on DVDs and VCDs , Shemaroo will also be bringing in exclusive content of the Rajasthan Royals to mobile phones. As part of the intiative, fans will be able to download the team‘s anthem ‘Halla Bol, The Road to Victory‘, see glimpses of last year‘s matches and also catch upon this year‘s matches on their mobile phones.
On the price front, Gada avers, “We are still working on the pricing and will come out with it in a couple of days.”
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